Senior Brand Manager

Leadingnation; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Novartis is seeking a Local Brand Manager to define product strategy with local management and global marketing, and to implement tactical plans. You will lead Integrated Brand Teams, launch teams, and oversee promotional activities in line with SOPs and safety guidelines.

In this role you will monitor budgets, forecast trends, analyze marketing performance, collaborate with Marketing and Medical teams, and ensure compliant communication of safety information to healthcare professionals.

Responsibilities

• Prepare content for Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans to grow the brand(s).
• Lead the development of promotional activities in line with SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identify area market insights and opportunity via customer interactions.
• Executes central marketing activities as well as regional initiated marketing activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: scout centres, KOLs and OLs by disease within assigned territory.
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
• Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals (HCPs).
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)
• Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.

Skills

Brand management

Marketing strategy

Cross-functional teamwork

KOL planning

Job description

Summary

• Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

About The Role

Major Accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Executes central marketing activities as well as regional initiated marketing activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
• Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals (HCPs), ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)
• Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.

Key Performance Indicators:

• Market share & market share growth
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
• Ensure full compliance to all regulatory requirements

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Learn about all the ways we'll help you thrive personally and professionally.

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