Senior Brand Manager

Novartis; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

Novartis Hong Kong is seeking a Local Brand Manager or equivalent to define product strategy with local leadership and global marketing, and drive tactical plans that grow the brand. You will lead promotional activities, monitor budgets, and collaborate with Marketing and Medical teams to ensure compliant communications.

The role emphasizes cross-functional teamwork, lifecycle management, and delivering results for the brand in the local market.

Qualifications

• Experience in pharma marketing or healthcare branding.
• Ability to develop and execute integrated brand plans.
• Familiarity with regulatory and safety compliance.

Responsibilities

• Prepare content of Integrated Brand Teams and Launch Teams.
• Execute, monitor and analyze tactical plans to grow brands.
• Lead development of promotional activities following SOPs and Code of Conduct.
• Monitor brand budgets, forecasts and expenses and assess marketing mix for cost effectiveness.
• Identify market insights and opportunities via customer interactions.
• Execute central and regional marketing activities.
• Monitor product performance and external environment for corrective actions.
• Collaborate with Marketing and Medical teams to maximize activities.
• Identify needs for patient segments and disease implications in territory.
• Oversee distribution of regulatory documents including RMPs and DHCPLs to HCPs.

Skills

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Digital Marketing

Influencing Skills

Operational Excellence

Product Lifecycle Management

Product Marketing

Stakeholder Engagement

Stakeholder Management

Job description

Job Description Summary

• Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.
• Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Job Description

Major Accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Executes central marketing activities as well as regional initiated marketing activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
• Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals (HCPs), ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)
• Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.

Key Performance Indicators:

• Market share & market share growth
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
• Ensure full compliance to all regulatory requirements

Skills Desired

• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Digital Marketing
• Influencing Skills
• Operational Excellence
• Product Lifecycle Management (PLM)
• Product Marketing
• Stakeholder Engagement
• Stakeholder Management