Senior Brand & Growth Lead (Pharma)

Novartis

Hong Kong

On-site

HKD 500,000 - 800,000

Full time

14 days+

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Job summary

Novartis Hong Kong is seeking a Local Brand Manager or equivalent to define product strategy with local leadership and global marketing, and drive tactical plans that grow the brand. You will lead promotional activities, monitor budgets, and collaborate with Marketing and Medical teams to ensure compliant communications.

The role emphasizes cross-functional teamwork, lifecycle management, and delivering results for the brand in the local market.

Qualifications

Experience in pharma marketing or healthcare branding.
Ability to develop and execute integrated brand plans.
Familiarity with regulatory and safety compliance.

Responsibilities

Prepare content of Integrated Brand Teams and Launch Teams.
Execute, monitor and analyze tactical plans to grow brands.
Lead development of promotional activities following SOPs and Code of Conduct.
Monitor brand budgets, forecasts and expenses and assess marketing mix for cost effectiveness.
Identify market insights and opportunities via customer interactions.
Execute central and regional marketing activities.
Monitor product performance and external environment for corrective actions.
Collaborate with Marketing and Medical teams to maximize activities.
Identify needs for patient segments and disease implications in territory.
Oversee distribution of regulatory documents including RMPs and DHCPLs to HCPs.