Senior Brand and Content Manager (CFD)

HONG KONG KING FOCAL INTERNATIONAL GROUP LIMITED; Hong Kong; On-site; HKD 335,000 - 558,000; Full time

Job summary

HONG KONG KING FOCAL INTERNATIONAL GROUP LIMITED seeks a Senior Brand and Content Leader to drive brand communications for CFD/forex platforms. You will develop content plans, campaigns and editorial standards that align with global messaging and local market needs.

You will lead the content team, collaborate with product, marketing, SEO and design, and monitor performance data to scale initiatives across regions. A strong background in financial content is essential.

Qualifications

• 5+ years of brand and content management experience.
• Experience across multiple markets and financial content.
• Familiarity with AI-assisted research and localisation workflows.

Responsibilities

• Lead brand and content operations for CFDs, forex and multi-asset trading platform.
• Oversee content across website, blog, social media, video, PR, investor education and marketing.
• Establish brand content standards, including positioning, editorial planning and SOPs.
• Manage the brand and content team, including objectives, tasks and external vendors.
• Develop localised content strategies for regional markets while maintaining global messaging.
• Monitor branding and marketing activities of international brokers and provide competitive analysis.
• Collaborate with product, marketing, SEO and design to support market expansion and launches.

Skills

Brand management

Content management

Team leadership

Localization

AI in content

Market knowledge

Financial content

Social media

Education

Bachelor's degree

Tools

MT4

MT5

TradingView

Job description

Key Responsibilities

• Lead brand and content operations for a contract for difference (CFD), forex and multi-asset trading platform. Develop and execute brand communications strategies, content plans and key campaigns.
• Oversee content across the company website, blog, social media, video, public relations, investor education and marketing activities, building a professional and consistently updated content presence.
• Establish brand content standards, including brand positioning, editorial planning, review procedures and standard operating procedures.
• Manage the brand and content team, including setting objectives, assigning tasks, reviewing content, developing team members and coordinating external vendors.
• Develop localised content strategies for regional markets while maintaining consistency in the brand’s global messaging.
• Monitor the branding, content and marketing activities of international CFD and forex brokers, and provide competitor analysis and recommendations for improvement.
• Collaborate with product, marketing, search engine optimisation and design teams to support market expansion, new product launches and major brand projects.

Requirements

• At least 5 years of relevant experience with a CFD broker, forex broker or multi-asset trading platform.
• Strong understanding of CFD platform business models and the trading customer lifecycle, with in-depth knowledge of forex, gold, oil, indices, stocks and commodities.
• Experience in brand and content management, with the ability to independently develop brand strategies and content plans, execute projects and review performance data. Experience operating across multiple markets is required.
• Strong team management and resource coordination skills, with the ability to set objectives, allocate tasks, maintain quality standards and coordinate projects across departments.
• Experience applying artificial intelligence (AI) to research, content production, localisation, review and data analysis, and building standardised, reusable content workflows.
• Familiarity with major overseas content and social media channels, sound judgement in financial content and an awareness of financial marketing compliance.

Preferred Qualifications

• Experience with an internationally recognised CFD or forex broker, or a multi-asset trading platform.
• Experience building a brand content strategy, team and overseas content presence from the ground up.
• Experience in market operations and localisation across Southeast Asia, Latin America, the Middle East or Europe.
• Experience producing financial content, such as trading academy materials, webinars, market analysis or investor education, and familiarity with tools such as MT4, MT5 and TradingView.
• Experience in crypto or Web3 is an advantage, but does not replace the required CFD or forex platform experience.

More Job Information

• 30000 - 50000 / MONTH

Job Function

• 銀行 · 金融服務 - 金融科技

Location

• 中環

Employment Term

• 全職

Education

• 學士