Content Strategy Lead for CFD FX & APAC Growth

JF Talent Consulting Group (Global); Hong Kong; Presencial; HKD 279.000 - 390.600; Jornada completa

Descripción de la vacante

A leading financial services firm based in Hong Kong is seeking a Content Marketing Specialist to report to the Senior Marketing Manager, APAC. The role involves planning and executing both online and offline marketing campaigns, managing digital content across various channels, and optimizing content through A/B testing. Candidates should possess at least three years of experience in e-commerce or digital marketing and strong communication skills in English and Chinese. This role presents an exciting opportunity in a fast-growing international environment.

Formación

• Degree holder in e-Commerce or Marketing.
• 3 years of experience in e-Commerce and/or digital marketing.
• Experience in managing digital channels and data analysis.
• Strong communication skills in English and Chinese.

Responsabilidades

• Plan and execute content marketing activities.
• Create digital content and manage CMS.
• Assist in website enhancement projects.
• Provide A/B testing and content optimization.
• Collaborate with internal teams on digital campaigns.

Conocimientos

E-commerce management

Digital marketing

Content creation

A/B testing

Data analysis

Communication skills

Interpersonal skills

Educación

Degree in e-Commerce or Marketing

Herramientas

Content management system

CRM platform

Descripción del empleo

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.

Description

Report to the Senior Marketing Manager of APAC and responsible for the groups content strategy and planning.

• Planning and executing content marketing activities, including online and offline marketing campaigns, advertising creatives, content management, and promotion.
• Create digital content and manage content management system in all digital channels.
• Assist to manage the life cycle of website enhancement projects, from project initiation to closure.
• Provide A/B testing, content optimization, creative development, and copywriting.
• Work closely with internal teams, social media, Digital Marketing, and designers and provide insights on digital campaigns.
• Any other tasks assigned by the manager.

Requirements:

• Degree holder in e-Commerce, Marketing.
• 3 years of solid experience with a proven record in e-Commerce and/or digital marketing.
• Experience gained in the Financial / CFD FX industry is a plus.
• Experience in managing digital channels and performing data analysis.
• Hands-on experience in App, website, and CRM platform management.
• Strong communication skills and interpersonal skills.
• Good English & Chinese writing is a must.