Senior Apps & Platform Growth Lead

Neo Derm; Hong Kong; Presencial; HKD 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage for staff and depend–

Birthday and charity leaves

Staff purchase discounts

Other allowances to the right cand

Descripción de la vacante

Neo Derm is seeking a seasoned Senior Product Manager, Apps & Platform Marketing to drive growth, engagement, and monetization across our mobile apps and digital platforms. You will own the product roadmap and lead initiatives to boost user acquisition, retention, and membership growth.

You will collaborate with cross-functional teams in Technology, CRM, E-commerce, Content, and Commercial to optimize the end-to-end digital journey and leverage data-driven insights to identify opportunities for

Formación

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related fields.
• 8+ years of experience in app marketing, product management, or growth marketing.
• Proven track record in growing mobile apps or loyalty platforms.
• Strong analytical and data-driven decision-making abilities.

Responsabilidades

• Define growth strategies for mobile apps and digital platforms.
• Lead development and launch of app features and loyalty campaigns.
• Own the Apps and Platform product roadmap aligned with business goals.
• Drive app downloads, registrations, and active user base through data-driven marketing.
• Collaborate with CRM, E-commerce, Content, and Tech teams to optimize journeys.
• Monitor KPIs like MAU/DAU, retention, and lifetime value.
• Lead and develop a high-performing Apps and Platform Marketing team.

Conocimientos

Growth marketing

CRM & analytics

Leadership

Stakeholder management

Educación

Bachelor's degree in Marketing or related

Herramientas

Google Analytics

CRM platforms

Descripción del empleo

Neo Derm is seeking a seasoned Senior Product Manager, Apps & Platform Marketing to drive growth, engagement, and monetization across our mobile apps and digital platforms. You will own the product roadmap and lead initiatives to boost user acquisition, retention, and membership growth.

You will collaborate with cross-functional teams in Technology, CRM, E-commerce, Content, and Commercial to optimize the end-to-end digital journey and leverage data-driven insights to identify opportunities for