AVP, Specialist, Digital Product Management, Consumer Banking

DBS Bank Ltd; Hong Kong; On-site; HKD 900,000 - 1,100,000; Full time

Job summary

DBS Bank Ltd in Hong Kong is seeking a Senior Digital Product Manager to lead onboarding enhancements and own the consumer banking product roadmap across online and mobile channels.

You will drive NTB acquisition, O2O CRM initiatives, data-driven optimization, offshore customer insights, and ensure governance and regulatory compliance while delivering measurable business outcomes.

Qualifications

• Minimum 8 years' digital banking experience with agile project management or product ownership.
• Strong data-driven mindset with industry insights across onshore and offshore customers.
• Experience in digital onboarding and customer acquisition is advantageous.
• Excellent storytelling and communication for stakeholders, with proposal and presentation skills.
• Creative, curious, and capable of delivering innovative ideas that grow the business.

Responsibilities

• Lead as a Digital Product Manager, drive strategic projects to enhance onboarding experiences and own the Consumer Banking product roadmap.
• Pioneer digital acquisition strategies to attract NTB customers and reactivate relationships.
• Drive the online-to-offline (O2O) CRM platform with AI-driven experiences across channels.
• Oversee data-centric operations, analytics, and monthly data research to extract insights.
• Analyze offshore customer banking behaviors (GBA) and implement targeted innovations.
• Lead post-implementation tasks, training, and production issue investigations.
• Champion digital transformation initiatives, manage project metrics, and mitigate risks.
• Ensure governance and regulatory compliance; monitor performance with a control tower.

Skills

Digital Product Management

Agile / Scrum

Data-driven decision making

Stakeholder management

UX knowledge

Job description

Business Function

As the leading bank in Asia,DBS Consumer Banking Group is in a unique position to help our customersrealisetheir dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customersrealisetheir dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were madejust rightfor you.

About the Role

As a member of the Digital Customer Acquisition, Ecosystem & O2O Transformation team, you will be responsible for driving the bank’s digital transformation initiatives, enhancing customer and product acquisition experience while driving O2O transaformation. You will collaborate closely with key business stakeholders to define a cohesive vision and establish clear delivery roadmaps. You will ensure effective project governance and seamless integration of all business functions to achieve operational readiness and successful delivery of business outcomes.

Responsibilities

• Lead as a Digital Product Manager, initiating and driving strategic projects to deliver enhanced onboarding experiences and overseeing the comprehensive product roadmap for the Consumer Banking business.


• Pioneer new ideas and strategies for digital acquisition to attract new-to-bank (NTB) customers across diverse segments, reactivate customer relationships, and significantly strengthen their engagement with the bank.


• Strategically drive the online-to-offline (O2O) customer relationship management platform, ensuring seamless, AI-driven experiences from relationship managers to digital channels, underpinned by a robust data-driven and sales-oriented mindset.


• Optimize and oversee data-centric day-to-day operations, including advanced data analysis, comprehensive data report control, and managing monthly data research initiatives to extract actionable insights.


• Lead in-depth analysis of offshore customer acquisition banking behaviors (e.g., Greater Bay Area (GBA) and identifying and implementing innovative and operational initiatives to effectively cater to their banking needs in Hong Kong.


• Oversee and direct post-implementation tasks, including developing and conducting user training for touch-points, leading production problem investigations, conducting thorough post-implementation reviews, and managing escalation processes.


• Champion innovative solutions, including spearheading digital transformation initiatives and the adoption of new technologies, while meticulously managing project metrics, identifying and mitigating risk factors, resolving issues, and handling dependencies.


• Ensure rigorous compliance with project governance frameworks and all relevant regulatory requirements.


• Leverage the control tower effectively to proactively monitor product performance, swiftly identify and resolve issues, and implement continuous improvements to significantly enhance user experience and productivity.


• Actively foster a positive work culture emphasizing purpose-driven objectives, relationship-led collaboration, innovative thinking, decisive action in a fun and an engaging environment.

Requirements

• Minimum 8 years' experience in Digital Banking with agile Project Management or Product Owner experience


• Strong data driven mindset and experience with track record and good industry and onshore and offshore customers' insights.


• Digital Onboarding and Customer Acquisition experience would be advantageous


• AI knowledge experience would be advantageous


• Excellent storytelling and communication skills with the ability to communicate complex ideas effectively with stakeholders and develop compelling proposals, reports and presentations.


• Creative thinking, innate curiosity and strong desire to drive, deliver and contribute innovative ideas that will grow the business and deliver value.


• Ability to work collaboratively in a team environment


• Solid problem-solving skills with ability to consider alternative and lateral solutions, with the ability to anticipate challenges


• Strong understanding in Consumer Banking business and wealth products & sales process (is not a must, would be preferred)


• Knowledge of UX design, customer discovery and Adobe Analytics is helpful

We regret only shortlisted candidates will be notified.

Location:

One Island East

Job:

Digital

Schedule:

Regular

Employee Status:

Full time