Search Engine Optimization Specialist

Kaiyan Medical Group; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

Kaiyan Medical Group is seeking an experienced SEO & GEO Specialist to grow our organic visibility across Google and AI-powered search platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and other generative search experiences.

You will build a search strategy that attracts high-intent B2B buyers for OEM/ODM medical devices, improve on-page and technical SEO, perform audits, create topic clusters, optimize for AI search, and report on rankings, impressions, and conversions.

Qualifications

• Proven hands-on SEO experience with measurable results.
• Strong understanding of technical, on-page, content SEO and link building.
• Practical understanding of GEO/Generative Engine Optimization and AI search optimization.
• Experience with SEO tools such as GSC, GA4, Ahrefs/Semrush, Screaming Frog.

Responsibilities

• Develop and execute SEO and GEO strategies for kaiyanmedical.com.
• Conduct keyword research focused on high-intent B2B terms (OEM, ODM, private label).
• Improve on-page SEO, metadata, content structure, and search intent alignment.
• Perform technical SEO audits and fix indexing, crawling, Core Web Vitals issues.
• Build topic clusters and content strategies around light therapy and medical devices.
• Optimize content for AI search and entity coverage.
• Improve visibility in AI discovery platforms like Google AI Overviews, ChatGPT, Perplexity, Gemini.
• Conduct competitor analysis and develop ethical backlink strategies.
• Collaborate with marketing to convert keyword opportunities into content and leads.
• Monitor rankings, impressions, organic leads, and conversions; produce monthly reports.

Skills

SEO strategy

Technical SEO

Keyword research

Analytics

Content optimization

Tools

Google Search Console

GA4

Ahrefs

Screaming Frog

Job description

Kaiyan Medical Group is looking for an experienced SEO & GEO Specialist to grow our organic visibility across Google and AI-powered search platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and other generative search experiences.

Our business focuses on OEM/ODM manufacturing, private label, and custom development of LED light therapy devices for global B2B partners.

You will be responsible for building a search strategy that attracts high-intent B2B buyers, improves keyword rankings, strengthens topical authority, and increases visibility in both traditional and AI search.

Key Responsibilities

• Develop and execute SEO and GEO strategies for kaiyanmedical.com.
• Conduct keyword research focused on high-intent B2B terms such as OEM, ODM, private label, manufacturer, supplier, distributor, and medical-device sourcing.
• Improve on-page SEO, internal linking, metadata, content structure, and search intent alignment.
• Perform technical SEO audits and identify indexing, crawling, Core Web Vitals, schema, sitemap, and website-structure issues.
• Build topic clusters and content strategies around light therapy, photobiomodulation, OEM/ODM manufacturing, product development, certifications, and buyer education.
• Optimize content for AI search / generative engines, including entity coverage, citations, structured information, FAQs, semantic relevance, and authoritative source signals.
• Improve visibility in Google AI Overviews, ChatGPT, Perplexity, Gemini, and similar AI discovery platforms.
• Conduct competitor SEO and content-gap analysis.
• Develop ethical backlink and digital PR strategies.
• Work with our marketing and content teams to turn keyword opportunities into commercially useful content.
• Monitor rankings, impressions, organic leads, conversions, indexed pages, backlinks, and AI-search visibility.
• Produce clear monthly reports showing what improved, what did not, and what should be done next.

Requirements

• Proven hands-on SEO experience with measurable results.
• Strong understanding of technical SEO, on-page SEO, content SEO, and link building.
• Practical understanding of GEO / Generative Engine Optimization, AEO, AI search optimization, and entity-based SEO.
• Experience with Google Search Console, GA4, Ahrefs/Semrush or similar tools, and Screaming Frog.
• Strong keyword research and competitor-analysis skills.
• Ability to understand B2B search intent and turn SEO traffic into qualified leads.
• Good written English and strong analytical skills.
• Comfortable working with technical, scientific, medical-device, or manufacturing content.

Preferred

• Experience in medical devices, healthcare, manufacturing, SaaS, technology, or B2B export businesses.
• Experience with structured data/schema and programmatic SEO.
• Experience measuring brand visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Familiarity with international SEO for North America, Europe, and other global markets.