Sales & Marketing Executive (Retail Hire)

Innoviplus limited; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonuses

Career progression opportunities

Employee discounts on houseware

Job summary

InnoviPlus is recruiting a Sales & Marketing Executive for a Hong Kong client in the retail houseware sector. The role bridges digital marketing and physical store growth.

You will create engaging short videos, host on-camera livestreams, and drive omnichannel CRM strategies to boost both online engagement and store footfall. You will work with CapCut, Premiere, and AI tools like ChatGPT, Midjourney, and Canva AI to streamline content production.

Qualifications

• 1–3 years in digital marketing or retail sales.
• Comfort with video editing tools and content creation.
• Fluent in Cantonese and English; Mandarin a plus for livestreaming.

Responsibilities

• Short-Video Creation & AI Execution: plan, script, shoot, edit short videos for social platforms using AI tools.
• On-Camera Live Streaming: host live sales events to drive online and offline conversions.
• Omnichannel Sales & CRM Execution: run digital campaigns and CRM workflows to nurture leads.
• Retail & Event Support: align digital campaigns with store promotions.
• Performance Tracking: monitor metrics and optimize content based on data.

Skills

Short-video creation

On-camera hosting

CRM campaigns

Tools

CapCut

Premiere

ChatGPT

Midjourney

Canva AI

Job description

InnoviPlus (On behalf of a Retail & Houseware Client)

About the role
InnoviPlus is managing the talent acquisition for our client—a well-established retail houseware brand in Hong Kong.

Our client is seeking a creative, proactive, and energetic Sales & Marketing Executive to join their team. In this dynamic role, you will bridge digital marketing and retail sales growth. You will be responsible for driving both online engagement and offline store traffic through compelling short-video content, on-camera live streaming sales, and modern CRM strategies.

If you are passionate about visual storytelling, comfortable being front-and-center on camera, and eager to leverage AI tools to accelerate modern content production, our client wants to hear from you.

What you’ll be doing

Short-Video Creation & AI Execution: Concept, script, shoot, and edit engaging short videos (Reels, TikTok, Xiaohongshu) to highlight houseware products, utilizing AI design and content tools to maximize output efficiency.

On-Camera Live Streaming: Act as the primary face and host for regular live streaming sales events across social media and e-commerce platforms to drive online conversions and offline store visits.

Omnichannel Sales & CRM Execution: Plan and execute digital marketing campaigns, customer loyalty initiatives, and CRM workflows to convert leads into repeat buyers.

Retail & Event Support: Collaborate on offline store promotions to ensure digital marketing campaigns align with physical retail sales objectives.

Performance Tracking: Monitor campaign metrics, livestream sales conversions, and ROI, continuously refining content based on performance data.

What our client is looking for

Experience: 1–3 years of experience in digital marketing, social media content creation, or retail sales (experience in Houseware, Home Living, or Retail FMCG is an advantage).

On-Camera Confidence: Enthusiastic, charismatic, and completely comfortable hosting live streams and presenting products on camera.

Digital & AI Tech-Savvy: Hands-on experience with video editing tools (CapCut, Premiere) and leveraging AI tools (ChatGPT, Midjourney, Canva AI) for efficient content creation.

Sales-Driven Mindset: Clear understanding of how social content directly drives online and offline sales conversions.

Languages: Fluent in Cantonese and English (conversational Mandarin is a plus for livestreaming).

What our client offer

Competitive base salary with attractive performance-based bonuses

Hands-on opportunity to scale a reputable consumer brand

Supportive team culture with pathways for career progression

Employee discounts on houseware product lines