Sales Manager, Modern Trade (FMCG)

Michael Page; Hong Kong; Vor Ort; HKD 900.000 - 1.350.000; Vollzeit

Benefits dieser Stelle

Regional expansion opportunity

Zusammenfassung

Michael Page (Hong Kong) is seeking a commercially driven Sales Manager - Modern Trade to lead distributor management and own business performance across major modern trade channels in Hong Kong. The role demands a strong track record in Modern Trade, P&L ownership and cross-functional collaboration to drive pricing, promotions, and negotiations.

You will manage relationships with retailers, buyers and category managers, while shaping channel strategy and regional growth opportunities for a

Qualifikationen

• Bachelor's degree in Business, Marketing or related
• Strong exposure to FMCG sales in Hong Kong
• Experience in Modern Trade channel management

Aufgaben

• Own and drive sales strategy across Modern Trade channels (supermarkets, CVS, health & beauty, emerging retail)
• Manage distributor partnerships for execution, market penetration and commercial excellence
• Maintain relationships with retailers, buyers and category managers to secure opportunities and shelf presence
• Own sales performance, budgeting, forecasting and P&L management
• Lead annual business planning, promotions, pricing strategies and negotiations
• Monitor market trends and competitor activity to identify growth opportunities
• Collaborate with regional cross-functional teams to improve operational effectiveness

Kenntnisse

Distributor management

Channel development

P&L ownership

Stakeholder management

Negotiation

Influencing skills

Leadership

Ausbildung

Bachelor's degree in Business/Marketing

Jobbeschreibung

• Modern Trade and Distributor management
• Strong relationships with key retailers - Supermarket, CVS

About Our Client

Our client is a leading FMCG Food & Beverage company with an ambitious growth agenda across Hong Kong and the region. They are seeking a commercially driven Sales Manager - Modern Trade to lead distributor management and take ownership of business performance across major modern trade channels.

Job Description

• Own and drive the sales strategy across Modern Trade channels, including supermarkets, convenience stores (CVS), health & beauty chains, and emerging retail channels.
• Manage and develop distributor partnerships to ensure effective execution, market penetration, and commercial excellence.
• Maintain strong relationships with key retailers, buyers, and category managers to secure business opportunities and maximise shelf presence.
• Take full ownership of sales performance, budgeting, forecasting, and P&L management.
• Lead annual business planning, promotional activities, pricing strategies, and commercial negotiations.
• Monitor market trends, competitor activities, and channel developments to identify new growth opportunities.
• Work closely with cross function regional team to drive business objectives and improve operational effectiveness.

The Successful Applicant

• Bachelor's degree in Business, Marketing, or related disciplines.
• Minimum 8 years' FMCG sales experience, with strong exposure to Food & Beverage categories.
• Proven track record managing Modern Trade channels within Hong Kong.
• Strong distributor management and channel development experience.
• Demonstrated P&L ownership and commercial business management capabilities.
• Hands-on, practical, and execution-focused leadership style.
• Highly ambitious, entrepreneurial, and results-driven mindset.
• Strong stakeholder management, negotiation, and influencing skills.
• Fluent in Cantonese, Mandarin, and English is essential.

What's on Offer

• Join a well-established and growing international FMCG business.
• High performers will have the opportunity to expand their scope into a regional role following successful performance reviews.