Sales Director

Legend Publishing (HK) Limited; Hong Kong; On-site; HKD 800,000 - 1,800,000; Full time

Job summary

#legend is a multichannel luxury lifestyle media platform. As Sales Director, you will sell advertisement across print and digital platforms to achieve core KPIs and expand our client base.

You will collaborate with management and editorial to deliver integrated campaigns and post-campaign reporting, leveraging KOL relationships where possible. Experience in branded content, analytics, and cross-platform campaigns will help you excel in this role across our HK market, with a focus on growth and

Qualifications

• Proven track record in digital media sales across print and digital platforms.
• Experience creating and presenting integrated cross-platform campaigns.
• Ability to develop and price digital media proposals for clients.
• Fluent in spoken and written English with strong presentation skills.
• Ideal: address book with client, KOL and celebrity contacts.

Responsibilities

• Sell advertisement across print and digital platforms to meet KPIs.
• Maintain and expand the customer base and collaborate with management.
• Develop and execute comprehensive sales strategies to maximise revenue.
• Work with editorial to create advertorial projects and liaise with sales support for reporting.
• Gather market research and feedback to inform strategy.

Skills

Digital media sales

Branded content

Cross-platform campaigns

Analytics tools

KOL collaboration

English fluency

Tools

Google Analytics

Social media insights

Job description

As a Sales Director at #legend, you will sell advertisement across print and digital platforms to achieve core KPIs. You will maintain and expand our customer base and collaborate with management and team members to develop and execute comprehensive sales strategies to maximize revenue across all channels. You will work with editorial to create and execute exciting advertorial projects and liaise with sales support for post campaign reporting. Public relations experience and a relevant address book with contacts to facilitate KOL collaboration would be ideal. To succeed in this role, you will also collect customer feedback and have an ear on the ground to gather market research and industry intel. Less qualified candidates will be considered for Sales Manager position.

Experience That Will Put You Ahead Of The Curve

• Proven track record in digital media sales, including branded content, sponsored editorial, and social media campaigns
• Strong experience selling advertisement for print and digital media platforms
• Demonstrated success in developing and executing integrated cross-platform campaigns
• Experience with digital analytics tools and performance metrics (Google Analytics, social media insights)
• Ability to liaise with multiple parties for content projects large and small
• An address book with client, KOL and celebrity contacts
• Proven ability to leverage digital tools, platforms, and performance analytics to optimise sales processes and make data-driven decisions
• Experience in creating and presenting digital media proposals and pricing strategies
• Understanding of social media marketing and influencer campaign management
• Strong presentation software use and proficient in word processing and presentation applications on Mac OS
• Fluent in spoken and written English

What We're Hoping You'll Bring To The Team

• Self-starter who can work independently and take initiative, yet work well in a team environment
• Proactively identify and pursue new business opportunities through outbound calls, emails, and networking to drive revenue growth
• Passionate about their own ability to perform and thrive in the new digital media landscape
• Strong understanding of digital marketing metrics and ROI measurement
• Ability to interpret campaign data and optimize performance
• Experience in developing custom digital solutions for clients
• A show of positive attitude in all situations, an optimistic thinker

What's In It For You

We have a number of great perks available to our staff. #legend has a fantastic culture where we really do care about our people and want everyone to succeed. You'll get to work at a growing company where you will have real influence and be rewarded accordingly. Varied roles mean you're not a robot but you'll play a meaningful and creative role in creating a fun and unique market leading product. This is a flat organisation where everyone is encouraged to think out of the box and make a real difference.

Who Are We

#legend is a multichannel luxury lifestyle media platform for likeminded global tastemakers and trendsetters. Since launching in 2016, #legend has made a name for itself by covering luxury in a unique and provocative way that is dynamic, insightful and inclusive. Our striking photo shoots and thought-provoking features have made us the go-to magazine and online platform across the globe.