General Manager

JCDecaux Transport; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

5-day work week

Medical and dental coverage

Forward‑thinking media environment

Job summary

JCDecaux Transport is seeking a senior leader to drive outdoor media strategy and sales growth in Asia-Pacific. The role oversees a cross-functional team, negotiates with media sales channels, and steers campaigns from concept to delivery.

The ideal candidate has a strong background in B2B marketing for outdoor/media, proven leadership, and excellent stakeholder management. This is a senior, full-time position based in Hong Kong with a focus on innovative media solutions.

Qualifications

• University degree in business or marketing; MBA preferred.
• 8+ years of proven experience in outdoor media with strategic B2B marketing.
• Excellent relationships with media or media sales companies.
• Understanding of trends and competitors with commercial awareness.
• Experience in an advertising agency or corporate media environment.
• Proven Asia business exposure; knowledge of major multinational guidelines.

Responsibilities

• Implement initiatives to achieve the company’s strategic objectives.
• Monitor department performance and lead the team in new business development and project implementation.
• Report to Directors on departmental performance and initiative progress.
• Encourage, develop and lead staff across all business areas.
• Manage Sales Team / Advertiser / Agency / Production House to support services and daily log preparation.
• Strategize to deliver innovative media and advertising initiatives to drive sales and customer feedback.
• Oversee monthly themed assets across Print, Digital, Paid Search, SEO and Mobile with CMD and production houses.
• Identify target audiences via digital strategies for monthly campaign analysis.
• Prepare reporting and budget management, including costings and spend updates.
• Stay updated with industry research on distribution and audience figures.

Skills

Strategic marketing

Business development

Media relationships

Campaign leadership

Negotiation

Presentation skills

English proficiency

Education

University degree in business/marketing

Job description

• Implement initiatives to achieve the company’s strategic objectives
• Constantly monitor the performance of departmental operations and leading the team in new business development including planning, organizing, reporting and implementation of new projects relating to MTR advertising display
• Report regularly to Directors on departmental performance and initiative progress
• Encourage, develop and lead staff across all areas of the business
• Managing Sales Team / Advertiser / Agency / Production House to support all sales services and daily log preparation; obtaining material instructions for material posting and finished materials for broadcasting
• Strategize to produce original and innovative media and advertising initiatives with the purpose of delivering strong sales and customer feedback;
• Managing all monthly themed advertising assets i.e. Print, Digital, Paid Search, Search Engine Marketing, Search Engine Optimization and Mobile with CMD and other production house
• Identifying the target audience via various digital targeting strategies for monthly themed media campaign analysis
• Prepare reporting and budget management, including preparing costing and producing spending updates.
• Keeping up to date with industry research figures, including distribution figures (newspapers, magazines, web sites, mobile users) and audience figures
• Liaising and building relationships with MTR and media sales companies
• Negotiating with media sales and media companies to obtain the best rates and most appropriate media spaces in mobile, digital and print advertising

Requirements:

• University degree in business or marketing related subjects; MBA preferred
• Over 8 years of proven experience in out-door media experiences with strategic B2B marketing role
• Excellent relationship with media or media sales companies
• Understanding of trends and direct competitors with commercial awareness
• Must be experience in an advertising agency, corporate experience within media
• Proven Asia business exposure, and a good understanding of guidelines and brand standards of major multinational firms
• Fluent spoken and written English
• Proven strong strategy and commercial management skills with track record of success in leading large campaign projects.
• Excellent in innovative, creativity, negotiation, communication and presentation skills.

What We Offer:

• 5-day work week
• Attractive benefits package including medical and dental coverage
• Opportunity to work in a forward-thinking, innovative media environment

JCDecaux is an Equal Opportunities Employer.