Director

LEWIS Communications GmbH; Hong Kong; In loco; HKD 900.000 - 1.500.000; Tempo pieno

Descrizione del lavoro

TEAM LEWIS is a global marketing agency seeking an experienced Account Director/Director to drive new business and grow client revenues across corporate, technology and B2B sectors. You will lead a senior account team, shape strategy, and ensure profitability while mentoring others.

This role requires a 10+ year track record, strong consultancy, and the ability to upsell services and expand retainers across diverse campaigns and channels.

Competenze

• 10+ years in a B2B or corporate communications agency environment at senior leadership level
• Strong experience in corporate, technology and/or B2B sectors
• Well-versed in social media and integration of digital marketing into PR landscape

Mansioni

• Leads the new business process with local and regional leadership, guiding pitches and credentials
• Manages client relationships, drives profitability and grows revenues
• Oversees media relations and content strategy to support campaigns
• Leads team development and cross-functional collaboration
• Provides strategic counsel across marketing and communications channels

Conoscenze

Strategic client consultancy

Senior account leadership

New business development

B2B / corporate communications

Media relations management

Descrizione del lavoro

TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting-edge AI; strategic thinkers delivering award-winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,600 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness.

Key responsibilities and tasks

New Business

Leads the new business process in collaboration with the local and regional leadership team, making key decisions and playing a crucial role in selling TEAM LEWIS credentials throughout the tender process

Leads credentials and pitches for top-tier clients, developing the insight, messaging and creative concepts

Identifies and nurtures new business prospects

Client Management

Plays an integral role in the local senior management team, ensuring account profitability and optimising the impact of revenues on the business

Demonstrates an ability to grow client revenues, in line with the profitability of accounts. Takes a proactive approach to upselling services/projects and increasing retainer budgets

Directs and manages strategic relationships with the client, providing insight and counsel across all aspects of the marketing and communications spectrum

Takes responsibility for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements

Delivers an added-value consultancy and works closely with clients to direct campaigns and introduce services and products across traditional and emerging communications channels

Media relations

Oversees the creation of media opportunities by the team in line with wider industry activity

Shares detailed knowledge of the media landscape with team members, operating as a significant contributor in the tech / digital / consumer space both at LEWIS and in the wider industry

Utilises their own and team’s networks to create and maximise client coverage, advising on potential narrative, storytelling and thought leadership opportunities

Drives an understanding of current affairs across the TEAM LEWIS office by promoting a commitment to understanding the news agenda

Content

Oversees the creation of high-quality and engaging content, providing knowledgeable quality control and guidance to all relevant colleagues

Works with the client to develop and implement an impactful content strategy, delegating responsibilities to direct and wider team members where possible

Works with content specialists to improve own and others knowledge of content trends, driving a commitment to excellent storytelling across the business

Digital / Social media

Actively promotes the use of digital products internally whilst developing the uptake of services offered by TEAM LEWIS, including specialist solutions provided by the digital team

Uses social media to recognise trends and proactively promotes new tools, solutions and processes to continuously evolve and optimise client PR campaigns across the business

Provides social media insight as well as strategic management of client activity

Works collaboratively with the digital team to increase the utilisation and selling of digital services

Team working and development

Takes overall leadership responsibility for the account team, including coaching, supervision, assessment and reviews of all team members

Sets strategic team objectives on a weekly, monthly, quarterly and annual basis

Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team

Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary

Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges

Acts as leader in guiding colleagues on how to best manage campaigns and projects

Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development

Works with the Talent team to recruit high-calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements

Works with the HR team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider local team

Reporting and analysis

Ensures profitability on all accounts and effectively manages budgets

Understands and maximises the impact of client revenues on the business

Communicates account performance internally and provides strategic advice to the client based on measurable analysis

Monitors and reports back on account KPIs and ensure accurate reporting by junior team members

Provides detailed reports to the senior management team on request

General

Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues

Takes a proactive role in promoting the LEWIS brand, its identity, values and work

Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme

Maintains a detailed and up-to-date knowledge of competitors activities

Overall, acts as a guardian of best marketing practice

About you

Highly commercial, with strong strategic client consultancy skills

10 years+ of experience working in a B2B or corporate communications agency environment at an Account Director/Associate Director/Director level

Strong experience in corporate, technology and/or B2B sectors

Well-versed in social media and the integration of digital marketing into the PR landscape

A track record of retention and the profitable growth of existing accounts

Considered, assertive and influential; a strong leader with the skills and aptitude to develop and motivate a team

Able to provide consultancy on PR requirements as well as broader marketing strategy

Demonstrable success at securing new business and increasing client revenues

Demonstrates an ability to grow client revenues, in line with the profitability of accounts. Takes a proactive approach to upselling services/projects and increasing retainer budgets

Directs and manages strategic relationships with the client, providing insight and counsel across all aspects of the marketing and communications spectrum

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.