Retail Marketing Specialist

Wellcome Hong Kong; Hong Kong; On-site; HKD 180,000 - 260,000; Full time

Job summary

Wellcome Hong Kong is seeking an energetic Retail Marketing assistant to support planning and execution of in-store campaigns and trade activities. You will work with creative and media partners to develop assets and ensure timely store implementation across promotions and product launches.

You will coordinate cross-functional teams, monitor campaign performance, and assist with media planning. Fresh graduates are welcome, with Cantonese required and English proficiency, in a fast-paced retail

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related disciplines
• Preferably with at least 1 year of relevant experience in retail marketing, trade marketing, FMCG, or an agency environment
• Fresh graduates will also be considered
• Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel
• Good understanding of retail operations, promotion mechanics, and customer marketing
• Hands-on, proactive, and able to work under pressure in a fast-paced retail environment
• Strong communication and stakeholder management skills
• Good command of English and Chinese (Cantonese required; Mandarin is an advantage)

Responsibilities

• Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives
• Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments
• Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation
• Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media
• Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand
• Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution
• Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities
• Support ad hoc marketing projects and initiatives as required

Skills

Campaign planning

Retail marketing

Trade marketing

Stakeholder mgmt

English & Cantonese

Education

Bachelor’s degree in Marketing or related

Job description

Is this your next challenge in Retail Marketing?

• Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives
• Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments
• Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation
• Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media
• Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand
• Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution
• Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities
• Support ad hoc marketing projects and initiatives as required

Do you have experience in Marketing?

• Bachelor’s degree in Marketing, Business, Communications, or related disciplines
• Preferably with at least 1 year of relevant experience in retail marketing, trade marketing, FMCG, or an agency environment
• Fresh graduates will also be considered
• Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel
• Good understanding of retail operations, promotion mechanics, and customer marketing
• Hands-on, proactive, and able to work under pressure in a fast-paced retail environment
• Strong communication and stakeholder management skills
• Good command of English and Chinese (Cantonese required; Mandarin is an advantage)