Marketing Executive

Guerlain; Hong Kong; On-site; HKD 250,000 - 450,000; Full time

Job summary

Guerlain seeks a proactive Marketing Executive in Hong Kong to drive omnichannel campaigns, manage retail marketing activation, and optimize promotions. You will lead cross-functional teams, negotiate with retailers, and deliver data-driven insights to accelerate brand growth in a dynamic beauty market.

The role requires a degree in marketing, 2–3 years of experience in beauty or FMCG retail marketing, and strong analytical and communication skills.

Qualifications

• Marketing and retail channel activation across digital, social, and in-store touchpoints.
• Strong negotiation with retailers and partners to maximize brand exposure.
• Ability to manage cross-functional teams and campaigns from concept to launch.
• Data-driven approach to optimize campaigns and measure ROI.

Responsibilities

• Trade and Retail Marketing Activation across channels.
• Execute retail campaigns, promotions, gifting, and consumer events.
• Monitor promotions, resources, and performance insights.
• Ensure marketing timelines and flawless execution of retail promotions.
• Collaborate with Retail, IT, and Supply Chain for end-to-end execution.
• Build relationships with retailers for high-impact promotional space.
• Develop marketing materials aligned with brand guidelines.
• Support GTM launches and manage external vendors.
• Maintain cohesive brand storytelling across touchpoints.
• Prepare promotional reporting and analyze campaign effectiveness.

Skills

Channel management

Negotiation

Relationship management

Integrated marketing planning

Project management

Communication

Market & competitive analysis

Analytical thinking

Adaptability

Self-direction

Education

Bachelor's degree in Marketing or related field

Job description

Your Impact (Position Overview)

We are seeking a proactive and results-oriented Marketing Executive to drive sales targets, boost customer engagement, and influence brand growth by bringing consistent, impactful omnichannel experiences to life. As a strategic thinker with a strong grasp of marketing principles and retail environments, you will leverage your project leadership, analytical skills, and partner relationship management to directly accelerate business success.

Job Responsibilities

Your Mission (Main Responsibilities)

• Trade and Retail Marketing Activation
• Execute Retail Campaigns: Implement retail marketing plans, promotional programs, gifting strategies, and consumer events aligned with the trade calendar.
• Optimize Promotions: Support tactical promotional strategies, monitor the resources and deliver performance insights.
• Ensure Timeline Adherence: Monitor marketing timelines to guarantee all retail promotions are executed flawlessly and on schedule.
• Cross-Functional Coordination: Partner with cross-functional teams across Retail, IT, and Supply Chain teams to drive end-to-end retail execution, optimize inventory allocation, and deploy flawless system deployment.
• Manage Retail Relationships: Build strong partnerships with key retailers to secure high-impact promotional space and maximize mutual trade business opportunities and channel performance.
• Develop Marketing Materials: Support the creation of marketing materials tailored to specific channels and target audiences, ensuring brand consistency and campaign effectiveness.
• Marketing Campaign Support
• Support Launch Activations: Assist in the end-to-end execution of marketing campaigns and GTM plans for new product launches.
• Manage External Vendors: Collaborate with external agencies, joint-promotion partners, and vendors to deliver campaign communication objectives on time.
• Maintain Brand Alignment: Work closely with internal marketing team to maintain cohesive brand storytelling across all consumer touchpoints.
• Reporting and Marketing Administration
• Analyze Performance: Prepare regular promotional reports, analyze campaign effectiveness, and extract actionable insights for future optimization.
• Monitor Market Trends: Conduct market research and competitive analysis across digital, social, and retail touchpoints to identify emerging trends and target audience opportunities.
• Manage Budget & Admin: Support day-to-day administrative operations, including budget tracking, invoice processing, and purchase orders administration.
• Ad-Hoc Special Projects: Execute time-sensitive marketing initiatives and ad-hoc business requests, delivering rapid solutions to support overarching revenue goals.

Profile

Your Competencies and Experience (skillset requirements) Channel Management: Demonstrates the ability to develop and implement effective marketing programs across diverse channels, including digital, social, and retail touchpoints. This includes understanding the unique characteristics of each channel, optimizing campaign performance, and ensuring consistent brand messaging and customer experience across all touchpoints. Negotiation Skills: Exhibits strong negotiation skills to secure favorable agreements with retailers and vendors, maximizing brand exposure, promotional opportunities, and marketing support. This involves understanding negotiation strategies, preparing persuasive arguments, and building mutually beneficial relationships. Relationship Management: Possesses excellent interpersonal and relationship-building skills, with the ability to work collaboratively with internal teams, external partners, and key retailers to achieve common goals. This includes building trust, fostering open communication, and managing expectations effectively. Integrated Marketing Planning: Demonstrates the ability to contribute to the development and implementation of comprehensive marketing plans that align with the overall business objectives. This includes understanding market dynamics, identifying target audiences, setting measurable goals, and allocating resources effectively across different marketing channels. Project Management: Demonstrates a proven ability to manage marketing projects from initial concept through successful completion, ensuring timely and effective delivery within budget and scope. This includes defining project goals, creating project plans, managing resources, monitoring progress, and mitigating potential risks. Communication and Presentation Skills: Exhibits excellent written and verbal communication skills, with the ability to present marketing plans, campaign performance reports, and recommendations effectively to diverse audiences, including senior management, cross-functional teams, and external partners. Market and Competitive Analysis: Possesses the ability to conduct thorough market research, analyze consumer behavior, and monitor competitive landscapes to identify emerging trends, potential opportunities, and potential threats. This involves gathering and interpreting data from various sources, including market reports, consumer surveys, and competitor analysis, to uncover new growth opportunity. Analytical Skills: Possesses strong analytical skills to monitor marketing campaign performance, track key metrics (e.g., ROI, conversion rates, customer acquisition cost), and identify areas for optimization and improvement. This includes the ability to collect, analyze, and interpret data from various sources, and to use data-driven insights to inform decision‑making. Adaptability and Problem‑Solving: Demonstrates the ability to adapt to changing market conditions, emerging technologies, and evolving consumer behaviour. Possesses strong problem‑solving skills to identify and resolve marketing challenges creatively and effectively, making sound ideas based on data and insights. Self‑Direction & Performance: Self‑motivated, detail‑oriented fast learner who operates independently under pressure to manage competing priorities in fast‑paced retail environments. Qualifications & Experience: Degree in Marketing or related field with 2 - 3 years’ relevant experiences, preferably in Beauty and FMCG with Retail Marketing background is preferred.