Associate Director, Product Development - Consumer Lending

Michael Page International (HK) Ltd; Hong Kong Island; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Michael Page International (HK) Ltd is seeking a seasoned Product Development Manager to drive growth and innovation of a leading consumer finance portfolio in Hong Kong. The role focuses on leading product initiatives from concept to execution and collaborating with cross-functional teams to deliver sustainable business results and customer value.

The ideal candidate has a strong background in consumer lending, with at least 8 years in banking or financial services, and a proven track record in

Qualifications

• Bachelor's degree in business, finance, marketing or related field.
• Minimum 8 years in banking/financial services with consumer lending products experience.
• Strong understanding of retail lending products, workflows, and supporting systems.
• Commercially minded with strong market awareness and customer focus.

Responsibilities

• Develop and execute product roadmaps and initiatives to expand the personal lending portfolio.
• Strengthen product positioning to improve market competitiveness and hit business goals.
• Lead design and enhancement of lending products to enrich customer journeys and commercial outcomes.
• Plan and roll out product initiatives, marketing programmes, and promotional activities.
• Conduct customer and market analysis to identify target segments and evaluate campaign effectiveness.
• Collaborate with cross-functional teams to implement product and marketing strategies and campaigns.
• Support customer retention and engagement through product enhancements.

Skills

Product development

Leadership

Market awareness

Customer focus

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Marketing, Finance, or related discipline

Tools

Microsoft Office (Excel, PowerPoint)

Job description

An exciting opportunity for a seasoned Product Development Manager to drive the growth and innovation of a leading consumer finance portfolio. You will lead product initiatives from concept to execution, working closely with cross-functional teams to deliver sustainable business results and enhance customer value.

My client is a leading financial institution in Hong Kong, and they are seeking an experienced Product Development talent to join its dynamic and growing team. This is an excellent opportunity for a seasoned product professional with a strong background in consumer lending to drive product innovation, business growth, and customer-centric initiatives within a well-established financial services organisation.

Job Responsibilities:

• Develop and execute product roadmaps and business initiatives to support the expansion of the personal lending portfolio.
• Establish and strengthen product positioning to enhance market competitiveness and achieve business goals.
• Lead the design and enhancement of lending products, identifying opportunities to enrich customer journeys and maximise commercial outcomes.
• Plan and roll out product initiatives, marketing programmes, and promotional activities to drive portfolio growth and business performance.
• Conduct customer and market analysis to identify target segments and evaluate the effectiveness of product propositions and campaigns.
• Work closely with cross-functional teams to develop and implement product and marketing strategies while ensuring smooth campaign execution.
• Support customer retention and engagement efforts through product enhancements and targeted initiatives.

Job Requirements:

• Bachelor's degree in Business Administration, Marketing, Finance, or a related discipline.
• Minimum 8 years of experience in the banking or financial services industry, with strong experience in consumer lending products, particularly personal loans.
• Strong understanding of retail lending products, operational workflows, and supporting systems.
• Commercially minded with strong market awareness and customer focus.
• Self-driven, proactive, and capable of working independently.
• Demonstrated leadership and project management capabilities.
• Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Chinese word processing.
• Strong command of written and spoken English and Chinese.
• Permanent employment opportunity in the Financial Services industry.