Brand Strategy Lead — AI-Driven FinTech Growth

ZA; Hongkong; On-site; HKD 600,000 - 800,000; Full time

Job summary

A leading fintech company in Hong Kong is seeking a Brand Manager to elevate market presence through innovative campaigns and AI-driven marketing. In this role, you will architect brand strategies and lead creative projects to enhance customer experience. The ideal candidate has over 6 years of brand management experience and a strong understanding of digital trends. This full-time position offers the opportunity to shape the company's future in a dynamic environment.

Qualifications

• 6+ years in brand management or integrated marketing, ideally in high-growth environments.
• Proven ability to lead creative ideation and develop award-worthy work.
• Relentless focus on customer insights and experience.

Responsibilities

• Envision and architect integrated brand campaigns for digital banking.
• Pioneer the adoption of AI-powered marketing to enhance customer experiences.
• Re-imagine the customer journey, ensuring satisfaction at every stage.
• Shape brand's social presence and engagement to build advocacy.
• Execute signature events and collaborations to enhance brand visibility.

Skills

Strategic Vision

Creative Leadership

Customer Obsession

AI & Digital Fluency

Communication

Project Management

Social DNA

Education

Bachelor's degree in marketing, communications, or related field

Job description

A leading fintech company in Hong Kong is seeking a Brand Manager to elevate market presence through innovative campaigns and AI-driven marketing. In this role, you will architect brand strategies and lead creative projects to enhance customer experience. The ideal candidate has over 6 years of brand management experience and a strong understanding of digital trends. This full-time position offers the opportunity to shape the company's future in a dynamic environment.