Programmatic Strategist

JCDecaux Cityscape Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

5-Day Week

15 Days AL

Birthday Leave

Medical & Dental Benefit

Discretionary Bonus

Hospitalization & Surgical Plan

Job summary

JCDecaux Cityscape Limited in Hong Kong and Macau is seeking a Programmatic Strategist to drive digital advertising growth by combining strategic thinking, technical expertise and client engagement. You will set up programmatic deals and build DSP relationships to maximize revenue opportunities.

The role requires a 2-3 year track record in media and advertising, strong English/Chinese communication, and a passion for learning new technologies within a fast-paced outdoor media environment.

Qualifications

• 2-3 years of media and advertising experience.
• Understanding of digital media trends and technologies including programmatic platforms.
• Self-motivated, solution-oriented, and highly ethical.
• Proven success developing and executing advertising campaigns.
• Building and maintaining strong client relationships.
• Excellent interpersonal, presentation and engagement skills.
• Excellent spoken and written Chinese and English.

Responsibilities

• Set up programmatic deals — take ownership of structuring and managing cutting-edge programmatic campaigns.
• Drive revenue growth — play a pivotal role in expanding our digital advertising business.
• Build DSP relationships — collaborate closely with demand-side platforms to maximize opportunities.
• Promote solutions — champion our programmatic offerings across DSPs, agencies, and direct clients.
• Deliver analytics insights — compile and present actionable reports to guide strategy.
• Shape success — be part of making our programmatic solution a recognized market leader.

Skills

Programmatic platforms

Client relationship building

Interpersonal skills

Education

Tertiary/University graduate in Marketing, Business, Advertising, Media or a related subject

Tools

MS Office

Job description

JCDecaux Cityscape |Innovative Outdoor Media Company at Street Level in Hong Kong and Macau

JCDecaux Cityscape is a subsidiary of JCDecaux Group, the number one outdoor advertising company worldwide.

In Hong Kong, JCDecaux Cityscape has been operating Street Furniture Advertising since 1993. In 2022 May, we extended our reach to Tram Shelter Advertising. With the introduction of our exclusive Audience Intelligence Solution, the Company can effectively measure real time interactions with millions of mobile audiences every day to accompany the most demanding brands in their quest to measure performance.
In 2021, the Company has brought outdoor advertising to a new arena of programmatic trading to further optimise campaign efficiency and ad dollars based on data and integrate omni-channel marketing strategy. Today, its robust network of over 300 digital screens across key tourist and business districts in Hong Kong and Macau is fully programmatic-ready — unlocking new possibilities for advertisers seeking precision, efficiency and scale.

About the role

As a Programmatic Strategist at JCDecaux Cityscape Limited, you will drive digital advertising growth by combining strategic thinking, technical expertise, and client engagement to deliver successful programmatic solutions.

Responsibilities

· Set up programmatic deals — take ownership of structuring and managing cutting‑edge programmatic campaigns.

· Drive revenue growth — play a pivotal role in expanding our digital advertising business.

· Build DSP relationships — collaborate closely with demand‑side platforms to maximize opportunities.

· Promote solutions — champion our programmatic offerings across DSPs, agencies, and direct clients.

· Deliver analytics insights — compile and present actionable reports to guide strategy.

· Shape success — be part of making our programmatic solution a recognized market leader.

Requirement

· Tertiary/University graduate in Marketing, Business, Advertising, Media or a related subject

· 2-3 years of media and advertising experience

· Understanding of digital media trends and technologies including programmatic platforms

· Self‑motivated, solution‑oriented, and highly ethical

· Proven success developing and executing advertising campaigns

· Demonstrable passion for learning new technologies

· Building and maintaining strong client relationships

· Excellent interpersonal, presentation and engagement skills

· Excellent spoken and written Chinese and English

· Proficient in MS Office

WE OFFER

Attractive remuneration package and fringe benefits including:

5-Day Week, 15 Days AL, Birthday Leave, Medical (Staff & Dependent) & Dental Benefit, Discretionary Bonus, Hospitalization & Surgical Plan