Product Manager, Hepatology

829 GlaxoSmithKline Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

GlaxoSmithKline plc in Hong Kong seeks a marketing professional to drive launch success and lifecycle management for a differentiated brand. You will translate global strategy into a local plan with clear objectives and KPIs, and you will lead cross‑functional campaigns across digital, print and in‑person channels to engage healthcare professionals and patients.

The role requires 3–5+ years in pharmaceutical marketing, with strong strategic thinking, data‑driven decision making, and robust

Qualifications

• University degree in Life Sciences, Pharmacy, Business or related; MBA an advantage.
• Typically 3–5+ years of experience in pharmaceutical marketing or product management.
• Prior experience in specialty care or hepatology is preferred.

Responsibilities

• Brand planning & execution aligned to global strategy and local launch plan; translate into local brand plan with objectives, KPIs and measurement.
• Deliver coordinated digital, print and in-person campaigns for healthcare professionals; include patient education content and digital activities; obtain approvals and track reach.
• Develop promotional and non-promotional materials aligned with local label and safety information; manage material inventory and governance.
• Gather market, competitor and patient insights to inform strategy; refine segmentation and messaging.
• Coordinate with Medical, Market Access, Sales and agencies to deliver projects on time; ensure alignment across touchpoints.
• Provide approved materials and training inputs to support sales discussions; work with Sales leader to meet field needs.
• Track budgets, agency deliverables and campaign performance; propose ROI improvements within governance.
• Coordinate congress activities and webinars; ensure brand presence aligns with strategy and standards.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

University degree in Life Sciences

MBA or equivalent advantage

Job description

Purpose

Drive successful launch and lifecycle management in HongKong, shaping brand strategy and execution in line with global launch plans and local market needs, to deliver a bold, differentiated launch and sustainable growth.

Key Responsibilities

• Brand Planning & Execution
  Support brand planning and deliver assigned marketing activities in line with agreed priorities and the local launch plan aligned to global strategy. Translate global brand strategy and launch roadmap into a robust local brand plan with clear objectives, KPIs and measurement plans for launch and post-launch performance.
• Customer Engagement & Campaigns
  Deliver coordinated digital, print and in-person campaigns tailored to healthcare professional needs, ensuring messages support functional cure positioning and appropriate patient identification. Run non‑promotional disease awareness campaigns, including patient education content and digital activities, with relevant teams and agencies; coordinate approvals and track campaign reach and engagement.
• Marketing Materials & Content Governance
  Develop clear, evidence‑based promotional and non‑promotional materials and obtain required internal approvals before use, keeping content aligned with the locally approved label and safety information. Maintain up‑to‑date material inventory, ensuring timely review, update and retirement in line with governance and compliance requirements.
• Market, Competitor & Patient Insights
  Gather market, competitor and customer insights (including patient journey barriers and leakage points) to inform brand strategy and recommend campaign improvements. Use data and field feedback to refine segmentation, targeting, positioning and messaging for the brand.
• Cross‑Functional Coordination
  Work with Medical, Market Access, Sales and other internal teams, as well as agencies, to deliver assigned projects on time, respecting functional responsibilities and keeping medical and promotional activities clearly distinct. Contribute to cross‑functional planning along the care pathway and ensure aligned execution across touchpoints.
• Sales Support
  Provide approved materials, customer insights and training inputs to support accurate, balanced product discussions and account planning by the sales team. Partner with Sales leader to understand field needs and incorporate them into brand plans and campaigns.
• Budget & Performance
  Track activity spending, agency deliverables and campaign results against approved budgets and targets; provide regular performance reports to the Marketing Manager. Recommend practical optimisations to improve ROI, reach and impact while respecting budget and governance requirements.
• Events & Congresses
  Coordinate approved congress activities, symposia, seminars and webinars with internal teams and external partners, ensuring the brand presence is consistent with brand strategy and compliant with internal and external standards.
• Governance & Compliance
  Ensure all promotional and non‑promotional activities comply with GSK policies, local codes, and regulatory/medical requirements. Uphold high standards of ethics, ABAC, and patient safety in all brand activities.

Why You?

University degree in Life Sciences, Pharmacy, Business, or related discipline; postgraduate qualification (MBA or equivalent) an advantage. Typically 3–5+ years of experience in pharmaceutical marketing or product management; prior experience in specialty care or hepatology is preferred. Demonstrated track record in launch planning and execution for innovative or breakthrough therapies. Strong strategic and analytical thinking, able to translate complex clinical and market data into actionable brand plans. Excellent project management and cross‑functional leadership skills, with ability to drive alignment and deliver to tight launch timelines. High customer orientation and insight generation capability, with strong communication and influencing skills toward HCPs and internal stakeholders. Ability to work in a fast‑paced, evolving environment and manage ambiguity associated with launching a breakthrough therapy.

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact [e-mail]. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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