Hepatology Product Manager: Hong Kong Launch Lead

GlaxoSmithKline plc; Hong Kong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

GSK in Hong Kong is seeking an experienced marketing professional to drive brand planning, execution and lifecycle management for a breakthrough therapy. Lead cross-functional projects with Medical, Sales and agencies, translating global strategies into local plans with clear objectives and measurement.

You will deliver multi-channel campaigns, develop compliant materials, and leverage market insights to refine segmentation and messaging for the local market.

Qualifications

• Strong analytical and strategic thinking with ability to translate clinical and market data into action.
• Experience in launch planning and lifecycle management for specialty therapies is preferred.
• Ability to work with cross-functional teams including Medical, Market Access, Sales and agencies.

Responsibilities

• Lead brand planning and execution aligned to global strategy and local launch plan.
• Translate global strategy into local brand plans with clear objectives, KPIs and measurement.
• Deliver digital, print and in-person campaigns tailored to healthcare professionals.
• Develop promotional and non-promotional materials with internal approvals and governance.
• Gather market, competitor and patient insights to inform strategy and campaign improvements.
• Coordinate cross-functional delivery across touchpoints and ensure timely execution.
• Provide materials, insights and training inputs to support sales discussions and account planning.
• Monitor budgets and campaign performance; optimize ROI within governance constraints.
• Coordinate congress activities to ensure brand presence aligns with strategy.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor's degree in Life Sciences, Pharmacy, or Business

Job description

GSK in Hong Kong is seeking an experienced marketing professional to drive brand planning, execution and lifecycle management for a breakthrough therapy. Lead cross-functional projects with Medical, Sales and agencies, translating global strategies into local plans with clear objectives and measurement.

You will deliver multi-channel campaigns, develop compliant materials, and leverage market insights to refine segmentation and messaging for the local market.