Hepatology Product Manager - Launch & Growth

GlaxoSmithKline plc; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

GlaxoSmithKline plc in Hong Kong seeks a marketing professional to drive launch success and lifecycle management for a differentiated brand. You will translate global strategy into a local plan with clear objectives and KPIs, and you will lead cross‑functional campaigns across digital, print and in‑person channels to engage healthcare professionals and patients.

The role requires 3–5+ years in pharmaceutical marketing, with strong strategic thinking, data‑driven decision making, and robust

Qualifications

• University degree in Life Sciences, Pharmacy, Business or related; MBA an advantage.
• Typically 3–5+ years of experience in pharmaceutical marketing or product management.
• Prior experience in specialty care or hepatology is preferred.

Responsibilities

• Brand planning & execution aligned to global strategy and local launch plan; translate into local brand plan with objectives, KPIs and measurement.
• Deliver coordinated digital, print and in-person campaigns for healthcare professionals; include patient education content and digital activities; obtain approvals and track reach.
• Develop promotional and non-promotional materials aligned with local label and safety information; manage material inventory and governance.
• Gather market, competitor and patient insights to inform strategy; refine segmentation and messaging.
• Coordinate with Medical, Market Access, Sales and agencies to deliver projects on time; ensure alignment across touchpoints.
• Provide approved materials and training inputs to support sales discussions; work with Sales leader to meet field needs.
• Track budgets, agency deliverables and campaign performance; propose ROI improvements within governance.
• Coordinate congress activities and webinars; ensure brand presence aligns with strategy and standards.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

University degree in Life Sciences

MBA or equivalent advantage

Job description

GlaxoSmithKline plc in Hong Kong seeks a marketing professional to drive launch success and lifecycle management for a differentiated brand. You will translate global strategy into a local plan with clear objectives and KPIs, and you will lead cross‑functional campaigns across digital, print and in‑person channels to engage healthcare professionals and patients.

The role requires 3–5+ years in pharmaceutical marketing, with strong strategic thinking, data‑driven decision making, and robust