PR & Events Assistant (Korean Speaking Preferred)

The NET-A-PORTER Group Asia Pacific Limited; Hong Kong; On-site; HKD 201,000 - 290,000; Full time

Benefits offered by this job

Staff discount

MPF + Voluntary employer contribution

Insurance

Rental Reimbursement Program

Performance bonus schemes

Job summary

NET-A-PORTER is seeking a talented PR & Events Assistant to join its APAC team in Hong Kong. You will support the PR & Events function across designer- and product-related activities, helping to plan launches, press days, and client experiences.

Provide media relations support and assist in developing creative brand storytelling for APAC markets, including Hong Kong and other key cities, while coordinating with global teams.

Qualifications

• Graduate with proven PR & Event experience in a luxury fashion environment.
• Solid internship/summer experience in marketing, ideally in luxury/online retail.

Responsibilities

• Provide day-to-day tactical support to the PR & Events team across designer- and product-related activities.
• Plan and execute PR and client events, including product launches, press days, style suites, and local activations.
• Build and maintain relationships with media, stylists, fashion bloggers, and influencers across APAC including Hong Kong, Australia, Singapore, Korea and Taiwan.
• Develop creative approaches to communicate brand stories to media, including pitching feature ideas and news stories.
• Oversee event logistics, including catering, transportation, equipment rentals, and venue setup.

Skills

Media relations

Event planning

Communication

MS Office

Education

Bachelor's degree

Tools

Microsoft PowerPoint

MS Word

Job description

NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women.

Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe.

NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.

NET-A-PORTER are now seeking a talented PR & Events Assistant to join the team. Some of the essentials for you to know are:

Location: Hong Kong

Reporting into: Head of Marketing, PR, & Events, APAC

Besides a competitive salary, we can offer you:

Performance bonus schemes dependant on the type of role you are in

Our famous staff discount along with exclusive staff sales

MPF plus voluntary contribution from the company

Multi-purpose insurance

Rental Reimbursement Program

A chance to be part of a fun and caring team that support each other

Here is a breakdown of what you’ll be doing:

Report directly to the Head of Marketing, PR & Events for NET-A-PORTER and MR PORTER.

Provide day-to-day tactical support to the PR & Events team across designer- and product-related activities.

Build and maintain strong relationships with media, stylists, fashion bloggers, and influencers across APAC, including Hong Kong, Australia, Singapore, Korea, and Taiwan.

Develop creative approaches to communicate brand stories to media, including pitching feature ideas and news stories.

Brainstorm and develop innovative themes, concepts, and experiences for PR and client events.

Plan and execute PR and client events, including product launches, press days, style suites, and local activations, working closely with Global PR & Events, Personal Shopping, and Client Relations teams.

Manage project timelines and coordinate with vendors to produce event materials, including invitations and promotional content.

Oversee event logistics, including catering, transportation, equipment rentals, and event set-up, ensuring seamless execution.

Conduct post-event evaluations to gather feedback, assess event performance, and identify opportunities for improvement.

Manage all press loan call-ins and image requests.

Oversee APAC database management, including press lists, venues, vendors, and PR contacts.

Monitor competitor activity across APAC markets and share relevant updates with the team.

Support the Marketing team with reporting and liaise with internal channel stakeholders as needed.

Research industry insights and trends, and maintain the competitor activity tracker.

Monitor onsite promotional assets, troubleshoot bugs, review designer landing pages, and flag price discrepancies.

Assist with the production of local marketing events.

Prepare ad hoc reports and analysis for APAC Marketing Managers.

Attend marketing meetings and brainstorms, taking and circulating minutes and tracking follow-up actions.

Provide administrative support to APAC Marketing Managers across day-to-day marketing operations.

The type of person we are looking for:

Graduate (or equivalent) with proven PR & Event experience in a luxury fashion environment

Solid intern/ summer job experience in marketing, ideally gained in a luxury and/or online retail environment

Demonstrate understanding of the luxury fashion industry

Pro-active and able to show initiative/ ideas to constantly promote the NET-A-PORTER offerings

Proven commercial experience of working in a fast-paced environment

Creative and strategic thinker

A dynamic individual who is savvy, connected, ideas driven and articulate with ability to problem solve and interpret fashion trends

Discreet, professional and well-spoken

Excellent work ethos and good timekeeping

Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative

A detail-oriented, confident person as well as a proactive team player with excellent communications and interpersonal skill, who can be pro-active and personable with media and bloggers alike

Proficiency in Microsoft Office, and strong MS Word skills; working knowledge of PowerPoint

Good command of written and spoken English and Chinese, proficiency in Korean is considered an advantage

LuxExperience Group is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.