Communication Manager

Leadingnation; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Leadingnation in Hong Kong seeks a seasoned PR leader to drive strategic client partnerships, brand visibility, and reputational integrity across HK and Taiwan. You will spearhead integrated media, digital and influencer campaigns, while guiding a growing team and cross-functional partners to deliver measurable business outcomes.

The role requires a proven track record in crisis management, strategic planning, and new business development, with fluency in English and Chinese and immediate

Qualifications

• 10+ years of public relations experience with a well-established network across Hong Kong and Taiwan.
• Exceptional copywriting and editorial expertise in English and Chinese; capable of creating strategic messaging docs.

Responsibilities

• Lead and manage key existing accounts to build long-term strategic partnerships.
• Oversee daily client communication and translate needs into briefs for internal marketing team.
• Refine service workflows to boost efficiency and client satisfaction.
• Develop integrated media strategies across Hong Kong and Taiwan; maintain relationships with media and influencers.
• Lead high-impact brand events with flawless execution.
• Develop crisis response protocols to protect corporate reputation and mitigate damage.
• Architect integrated PR strategies across traditional and digital platforms; manage influencer collaborations.

Skills

Public relations

Team leadership

New business development

Job description

Key Responsibilities:

1. Account Management & Client Servicing

• Lead and manage key existing accounts to build long-term strategic partnerships
• Oversee daily client communication, translate needs into clear briefs for the internal marketing team
• Continuously refine service workflows to boost efficiency and client satisfaction

2. Media Relations & Brand Communications

• Develop integrated media strategies across Hong Kong and Taiwan, maintaining strong relationships with key media and influencers
• Leverage deep knowledge of fashion, beauty, and lifestyle consumer media to maximize brand visibility
• Lead high-impact brand events (press conferences, product launches, media projects) with flawless execution

3. Crisis Communication & Reputation Management

• Develop comprehensive crisis response protocols to protect corporate reputation
• Execute decisive actions swiftly to mitigate reputational damage
• Lead crisis communication efforts to restore brand trust and stakeholder confidence

4. Digital PR, Social Media & Influencer Strategy

• Architect integrated communication strategies across traditional and digital platforms (Facebook, Instagram)
• Direct social listening, data analytics, and content optimization to strengthen brand perception
• Manage end-to-end influencer collaborations—from vetting and negotiation through execution and performance analysis
• Conceptualize original, non-formulaic visual content that differentiates the brand

5. Strategy Formulation & New Business Development

• Develop comprehensive communication strategies for retainer-based and project-based clients
• Deliver high-caliber proposals that meet industry benchmarks and exceed client expectations
• Proactively identify, approach, and secure potential new clients to drive sustainable growth
• Develop and continuously refine company credentials and pitch decks to facilitate business expansion

6. Team Leadership, Talent Development & Performance Management

• Recruit, onboard, train, and mentor junior PR team members
• Provide ongoing coaching, constructive feedback, and career development guidance
• Design and implement structured internal training programs to disseminate industry best practices
• Supervise team progress, allocate resources strategically, and drive KPI achievement
• Establish and refine management policies, inspiring the team to optimize internal processes

7. Cross-functional & Cross-Regional Collaboration

• Partner closely with design, creative, and marketing teams to align PR initiatives with brand identity
• Serve as a strategic bridge between local execution and regional vision
• Drive operational synergy and strategic alignment between regional teams (Hong Kong & Taiwan)
• Ensure consistency, synergy, and message alignment across all communications

8. Performance Measurement, Data-driven Optimization & Revenue Growth

• Define, implement, and track PR and Social KPIs (coverage, sentiment, SOV, engagement, conversions)
• Produce periodic performance reports with actionable, data-driven insights
• Formulate and execute strategic marketing plans that directly contribute to revenue generation
• Identify new business opportunities, partnerships, and untapped market segments
• Lead innovative, integrated marketing campaigns that drive brand awareness, customer acquisition, and long-term loyalty

Requirements:

Hard Skills:

• 10+ years of public relations experience with a well-established, extensive media network across Hong Kong and Taiwan (must provide verifiable case studies with measurable outcomes)
• Exceptional copywriting and editorial expertise in both English and Chinese, with demonstrable experience producing press releases, speeches, official statements, and strategic messaging documents
• Proven track record in team management and talent development preferred
• Experience in account management and new business development is an advantage

Soft Skills:

• Acute news judgment and cultural awareness to identify, evaluate, and capitalize on trending topics and public conversations
• Superior cross-cultural communication skills to navigate and coordinate effectively with diverse stakeholders across local, regional, and global levels
• Demonstrated patience, empathy, and a genuine coaching mindset to develop and empower junior talent
• Strong strategic thinking and problem-solving capabilities, with the ability to drive projects from a holistic, big-picture perspective

Language & Others:

• Fluency in Cantonese, English, and Mandarin (both written and spoken)
• Experience in fashion, sports, or FMCG industries is highly desirable
• Immediate availability is preferred

Work Location:

• Sheung Wan, Hong Kong

Reporting Line:

• Reports directly to Director

Salary Range:

• Negotiable based on professional experience and qualifications

Interested parties please click “Apply Now” to apply job.