Performance Marketing Specialist - Data-Driven ROI Focus

The Executive Centre; Hong Kong; On-site; HKD 240,000 - 420,000; Full time

Job summary

The Executive Centre is seeking a Performance Marketing Executive to support the execution and optimisation of paid media campaigns across TEC's market portfolios. You will work closely with team members and the Regional Marketing Manager to keep campaigns, budgets, and vendor relationships moving.

This commercially minded, data-driven role thrives in a fast-paced environment and focuses on optimising performance at scale through testing, measurement, and collaboration with cross-functional

Qualifications

• 2 to 4 years' experience in performance marketing (agency or in-house).
• Hands-on experience with media platforms such as Google, Meta, Baidu, WeChat and Xiaohongshu.
• Familiarity with professional analytics tools (GA4, Baidu Tongji, 360 Analytics, etc.).
• Strong analytical capability with a focus on ROAS and campaign effectiveness.
• Knowledge of SEO or GEO would be an advantage.
• Proactive attitude and good interpersonal and organization skills.
• Excellent written and verbal communication skills in English, Simplified Chinese and Traditional Chinese.

Responsibilities

• Support the execution and optimisation of paid media campaigns for assigned markets.
• Ensure campaigns are aligned to strategy, audience, and brand guidelines.
• Monitor market budgets, reallocating spend within limits to keep campaigns on plan.
• Analyse campaign performance across key metrics (CPC, CTR, CPL, CPA, and ROAS) and provide data-led recommendations to improve efficiency and outcomes.
• Continuously test and refine targeting, messaging, and creative, and champion a test-and-learn approach across channels and campaigns.
• Research emerging creative concepts and content ideas consistent with TEC's brand positioning.
• Deliver regular (monthly/quarterly) and ad-hoc performance reporting alongside deep-dive analytics.
• Partner with Regional Marketing Manager to align campaign activity with broader strategies, and support administrative and cross-functional coordination as assigned.

Skills

Performance marketing

Analytics

Campaign optimization

Bilingual English/Chinese

Tools

Google Ads

Meta Ads

Baidu

WeChat

Xiaohongshu

GA4

Baidu Tongji

360 Analytics

Job description

The Executive Centre is seeking a Performance Marketing Executive to support the execution and optimisation of paid media campaigns across TEC's market portfolios. You will work closely with team members and the Regional Marketing Manager to keep campaigns, budgets, and vendor relationships moving.

This commercially minded, data-driven role thrives in a fast-paced environment and focuses on optimising performance at scale through testing, measurement, and collaboration with cross-functional