Global Advertising Performance Strategist

RedotPay; Hong Kong; On-site; HKD 350,000 - 600,000; Full time

Job summary

RedotPay is seeking a results-driven performance advertising specialist in Hong Kong to lead multi-channel campaigns across TikTok, Facebook, Google Ads, AppLovin, and more.

You will set up campaigns, monitor performance, and optimize budgets, audiences, and creatives using analytics tools. Strong understanding of attribution models, tracking pixels, and MMPs is essential. Collaboration with product, design, and operations is required to scale growth.

Qualifications

• 3+ years of experience in performance advertising across platforms (e.g., TikTok, Facebook, Google Ads, AppLovin).
• Hands-on in account setup, optimization, and performance review across two or more platforms.
• Strong data sensitivity with ability to break down data using Excel/Sheets or BI tools.
• Familiarity with pixel tracking, event tracking, and MMPs for attribution troubleshooting.

Responsibilities

• Execute advertising campaigns on major overseas platforms (TikTok, Facebook, Google Ads, AppLovin, Twitter, ASA) and track core metrics (CTR, CPC, CPA, ROI).
• Set up Campaign/Ad Set/Ad structures; configure audiences, budgets, and bidding strategies; perform ongoing optimization and A/B testing.
• Collaborate with design/content teams on copy and visuals to create high-converting materials.
• Set up and validate cross-channel attribution and data tracking; coordinate with data/tech teams to ensure data accuracy.
• Monitor daily performance; generate campaign reports and insights; optimize budgets and targeting accordingly.
• Stay updated on platform policies and explore new features and placements through rapid testing.

Skills

Performance advertising

Campaign management

Data analysis

Pixel tracking

English proficiency

Tools

Excel/Sheets

BI tools

AppsFlyer/Adjust

MMPs

Job description

RedotPay is seeking a results-driven performance advertising specialist in Hong Kong to lead multi-channel campaigns across TikTok, Facebook, Google Ads, AppLovin, and more.

You will set up campaigns, monitor performance, and optimize budgets, audiences, and creatives using analytics tools. Strong understanding of attribution models, tracking pixels, and MMPs is essential. Collaboration with product, design, and operations is required to scale growth.