Customer Engagement & Analytics Lead

Abbott; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Abbott is seeking a seasoned professional to lead consumer engagement initiatives in Hong Kong. You will shape end-to-end customer journeys, design loyalty programs, and drive data-driven campaigns across channels to maximize lifetime value.

Collaborate with brands, analyze customer data, and deliver measurable improvements in engagement and sales. The role requires strong analytical skills, cross-functional leadership, and fluency in English and Chinese.

Qualifications

• Degree in Business, Marketing or related field.
• At least 3 years in marketing or brand management with digital marketing/CRM experience.
• Familiar with media KPIs and campaign measurement tools.
• Fluent in English and Chinese; Mandarin a plus.

Responsibilities

• Lead development and implementation of consumer engagement strategies to maximize customer lifetime value.
• Design data governance standards for consumer engagement information across platforms.
• Deliver end-to-end data processes for performance reporting and campaign tracking.
• Identify business opportunities via consumer engagement analytics and provide insights.
• Design loyalty program mechanisms and lifecycle journey roadmaps.
• Oversee end-to-end deployment of consumer engagement campaigns across channels.
• Collaborate with brands and independently analyze customer data to drive lifecycle programs.
• Analyze customer preferences with digital teams to craft rewards and experiences.
• Pilot personalized end-to-end campaigns and communications to optimize response.
• Manage a team of external customer service representatives across Hotline, Social, WhatsApp.
• Integrate analytics into business processes with Salesforce.com omni-channel activities.
• Champion industry trends in consumer engagement and analytics innovation.

Skills

Marketing experience

CRM

Digital marketing

Customer engagement

Data analytics

Communication

Project management

Education

Bachelor's degree in Business or Marketing

Tools

Salesforce

Job description

Abbott is seeking a seasoned professional to lead consumer engagement initiatives in Hong Kong. You will shape end-to-end customer journeys, design loyalty programs, and drive data-driven campaigns across channels to maximize lifetime value.

Collaborate with brands, analyze customer data, and deliver measurable improvements in engagement and sales. The role requires strong analytical skills, cross-functional leadership, and fluency in English and Chinese.