Associate Brand Manager

Abbott; Hong Kong; On-site; HKD 334,800 - 558,000; Full time

Job summary

Abbott is seeking a digitally savvy marketer in Hong Kong to integrate brand building with digital execution for its Pediatric Business. The role involves managing brand strategies, executing digital campaigns, and collaborating with cross-functional teams to drive business growth.

The ideal candidate will have a relevant degree, at least 3 years of marketing experience, and fluency in English and Chinese. A passion for the health and nutrition sector is preferred.

Qualifications

• Minimum 3 years of experience in marketing or brand management.
• Familiar with media KPIs and digital performance metrics.
• Fluent in written and spoken English and Chinese.

Responsibilities

• Drive brand and portfolio strategies.
• Lead digital and social media activations.
• Collaborate with cross-functional teams.

Skills

Digital marketing expertise

Brand management

Analytical skills

Project management

Strong communication skills

Education

Degree in Business, Marketing or related field

Tools

Campaign measurement tools

Social media platforms

Job description

This role goes beyond traditional brand marketing — we are looking for a digitally savvy, performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth on Pediatric Business.

Responsibilities

Brand & Portfolio Management

• Act as the champion and support the Manager in driving brand, portfolio and communication strategies to drive differentiation with competitors.
• Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition, build business cases, prepare sales forecasts and support launch readiness.
• Leverage insights from consumer data and market trends to support strategic decision-making.
• Organize event with 3rd party collaboration.

Digital & Performance Marketing Execution

• Lead digital and social media activations with agency partners; plan and execute full-funnel digital campaigns that drive awareness, engagement and conversion.
• Implement performance marketing tactics (e.g., paid social, programmatic, SEM) to optimize ROI and reduce reliance on central technical support.
• Be fully familiar with media KPI definitions and measurement frameworks. Monitor campaign performance through dashboards and analytical tools, ensuring delivery against KPIs.
• Set up tracking and evaluation systems to systematically assess digital activities’ effectiveness.
• Stay ahead of digital, media and social trends and proactively identify new opportunities to accelerate brand growth.

Cross-functional Collaboration & Scientific Alignment

• Work closely with Ethical Marketing, R&D, Medical/Regulatory Affairs to identify winning claims based on scientific and clinical evidence.
• Partner with ethical channel teams to explore whitespace opportunities and drive synergies.
• Collaborate internally (Digital, CRM, Sales, Regulatory, Medical Affairs, Nutrition Science team) to ensure consistent and impactful consumer communication across touchpoints.

Execution Excellence & Business Tracking

• Independently manage external agencies and vendors to ensure flawless execution of integrated marketing campaigns.
• Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management.
• Monitor and manage A&P budgets to ensure investment efficiency and ROI.

Requirements

• Degree holder in Business, Marketing, or any related discipline.
• Minimum 3 years of experience in marketing or brand management; solid hands‑on digital marketing or performance marketing experience is strongly preferred.
• Familiar with media KPIs, digital performance metrics, and campaign measurement tools.
• Passion for the nutrition, health, babies/kids-related or pharmaceutical industry; science background or nutrition knowledge is an advantage.
• Tough, persistent, and able to manage multiple tasks under pressure with resilience and ownership.
• A proactive, analytical team player with strong business acumen and entrepreneurial mindset.
• Strong communication, presentation and project management skills.
• Fluent in written and spoken English and Chinese; Mandarin an advantage.