Overseas Advertising Manager

moomoo; Hong Kong; On-site; HKD 291,000 - 524,000; Full time

Job summary

moomoo is seeking a Growth Marketing professional based in Shenzhen to drive user acquisition and paid advertising for our overseas platform, spanning Google, Meta, and TikTok.

You will design targeted campaigns aligned with brand positioning, track real-time metrics, and iterate with A/B testing. Strong analytical skills, cross-team collaboration, and English communication are valued; finance background is a plus.

Qualifications

• 3+ years in growth marketing and paid advertising with hands-on platform optimization.
• Strong analytical skills and ability to work under pressure with data sensitivity.
• Experience collaborating across teams to identify and resolve issues.
• Excellent English communication preferred; finance background is a plus.

Responsibilities

• Lead user acquisition and ad optimization across Google, Meta, and TikTok.
• Develop targeted strategies based on brand, product, audience, and channels.
• Track real-time campaign data, adjust strategies quickly, and run A/B tests.
• Stay updated on overseas trends and understand target user psychology.
• Collaborate with cross-functional teams to drive results.

Skills

Growth marketing

Paid advertising

Ad platform optimization

A/B testing

Data-driven analysis

English communication

Education

Finance background

Investment experience

Tools

Google Ads

Meta Ads

TikTok Ads

App/Web campaigns

Job description

*** This role will be based in Shenzhen, instead of Hong Kong.

• Responsible for user acquisition and advertising for Moomoo (Futu's overseas version), with expertise in ad placement and optimization across major platforms including Google, Meta, and TikTok (APP/WEB campaigns);
• Able to develop targeted advertising strategies based on brand positioning, product selling points, audience profiles, and channel characteristics;
• Data-driven, with the ability to track real-time advertising account data, make quick judgments, and adjust optimization strategies in a timely manner;
• Skilled in A/B testing, continuously iterating on ad strategies and deriving meaningful insights to guide future business decisions;
• Keeps up with overseas trends and understands the psychology of target user groups, with a solid sense of marketing.

Job Requirements:

• 3+ years of experience in growth marketing and paid advertising, with hands-on experience operating and optimizing ad platforms;
• Strong problem-solving skills and ability to work under pressure, with high data sensitivity and analytical capabilities;
• Experience in cross-team collaboration, systematically identifying issues and driving teams to resolve them;
• Excellent English communication skills preferred;
• Background in finance or related fields is a plus; candidates with personal investment experience are also preferred.

*Only shortlisted candidates will be contacted.