OK Finance – Branch Manager / Assistant Branch Manager

Leadingnation; Hong Kong; On-site; HKD 420,000 - 680,000; Full time

Job summary

Leadingnation in Hong Kong is seeking an experienced Branch Manager to drive consumer loan sales. You will lead a front-line team, generate new business, and implement monthly strategies to meet growth targets.

The role requires coaching staff, coordinating with credit and operations, ensuring compliance, and delivering high-quality service while speeding loan disbursement and improving customer experience.

Qualifications

• Minimum 5 years in finance/banking, consumer finance or retail lending
• At least 2 years in supervisory role with a track record of meeting/exceeding sales targets
• Sales-driven, energetic, self-motivated, and results-oriented
• Strong people management and coaching skills
• Excellent analytical and communication skills
• Proficient in English and Chinese (written and spoken)

Responsibilities

• Achieve and exceed branch sales targets for consumer loan products
• Lead generation via walk-ins, outbound calls, promotions, and referrals to build a sales pipeline
• Develop monthly/quarterly sales strategies and programs
• Coach, motivate, and supervise branch staff; conduct performance reviews and training
• Drive customer acquisition and retention by providing high-quality service
• Collaborate with credit and operations to balance growth with credit policy compliance
• Ensure full compliance with internal policies and regulatory requirements
• Review branch control procedures to streamline loan disbursement and customer experience

Skills

Sales leadership

People management

Interpersonal communication

Analytical thinking

Education

Form 5 / Matriculated

Degree holder preferred

Tools

Credit assessment knowledge

Loan processing knowledge

Job description

Key Responsibilities:

• Achieve and exceed branch sales targets for consumer loan products in line with the overall business growth objectives
• Lead from the front - actively generate new business leads through walk-in customer, outbound calls, local promotions, and partnership referrals to build a robust sales pipeline
• Develop and implement monthly/quarterly sales strategies and promotion programs
• Coach, motivate, and supervise branch staff to maximise individual sales performance, conduct performance reviews, and on-the-job training to enhance cross-selling and upselling skills
• Drive customer acquisition and retention by ensuring high-quality service
• Collaborate with credit and operations teams to balance sales growth with credit loss control - ensure loan approval decisions are compliance with company credit policies
• Ensure full compliance with internal policies and regulatory requirements
• Periodically review branch control procedures with related departments to streamline processes that support faster loan disbursement and better customer experience

Incumbent Requirements:

• Form 5 / Matriculated or above - Degree holder preferred
• At least 5 years’ experience in finance / banking, specifically in consumer finance or retail lending, with minimum 2 years at supervisory level and a proven track record of meeting/exceeding sales targets
• Sales-driven mindset - energetic, self-motivated, and results-oriented; comfortable with hands-on lead generation and performance pressure
• Strong people management and coaching skills - ability to transform a service-oriented team into a high-performing sales team
• Excellent analytical, interpersonal, and communication skills - able to present loan solutions persuasively to customers and lead team by example
• Familiar with branch operations, loan application processing, and credit assessment - knows how to shorten sales-to-disbursement cycle without compromising quality
• Good command of written and spoken English and Chinese

(Candidate with less experience will be considered as Assistant Branch Manager)

Please note that only shortlisted candidates will be notified.