Multi-Channel Campaign Specialist

市場推廣及銷售 (Sales & Marketing); Hong Kong; On-site; HKD 180,000 - 240,000; Full time

Job summary

市場推廣及銷售 (Sales & Marketing) in Hong Kong seeks a versatile marketing professional to plan and run multi‑channel campaigns across digital, social, and offline channels for platform promotions. You will manage Google Ads and Meta Ads campaigns, ensure asset quality, and coordinate creators and freelancers to produce compelling content.

The role welcomes candidates with 0–3 years of experience, a bachelor’s degree in Marketing or related field, fluent Cantonese and English, and an interest in

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 0 to 3 years of experience—fresh graduates welcome.
• Demonstrated interest or exposure to digital marketing platforms (Google Ads, Meta Ads Manager).
• Fluent in written and spoken Cantonese and English.

Responsibilities

• Campaign Execution: Plan and execute multi-channel marketing campaigns (digital, social, KOL, content partnerships, offline activations).
• Paid Media Management: Plan, launch, and optimise Google Ads and Meta Ads campaigns.
• Content & Asset QA: Manage marketing assets and ensure correct pricing and links within HKTVmall app/website.
• Creator Relations: Source and manage KOLs, content creators, and freelancers to produce campaign creatives.

Skills

Campaign management

Paid media planning

KOL relations

Content QA

Digital marketing

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads Manager

Job description

• Campaign Execution: Plan and execute multi-channel marketing campaigns spanning digital media, social platforms, KOL and content partnerships, and offline activations for platform-wide and seasonal promotions.
• Paid Media Management: Plan, launch, and optimise performance across Google Ads (Demand Gen, Performance Max, Search) and Meta Ads.
• Content & Asset Quality Assurance: Manage and validate marketing assets, promotional banners, and links directly within the HKTVmall app and website to ensure absolute content accuracy and correct pricing.
• Creator Relations: Source, brief, and manage KOLs, content creators, and marketing freelancers to produce compelling campaign creatives.

Who Is Our Right Fit

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 0 to 3 years of experience—welcoming both fresh graduates and experienced marketers.
• Technical Interest: Demonstrated interest or hands-on exposure to digital marketing platforms, specifically Google Ads and Meta Ads Manager.
• Language Proficiency: Fluent in written and spoken Cantonese and English.
• Preferred Background: Prior experience in e-commerce marketing, affiliate programs, or travel partnerships is advantageous but not mandatory.
• Core Competencies: Highly detail-oriented, proactive, and capable of managing multiple live campaigns simultaneously across various business verticals.

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