Merchant Marketing Growth Lead — AI & Data Analytics

Keeta; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Keeta in Hong Kong is seeking a data-driven Campaign Operations and Analytics Specialist to build a business-oriented core operating metrics system for marketing campaigns. You will leverage AI-powered data analytics tools to support daily, weekly and monthly reviews and monitor business health.

You'll develop supply strategy and campaign operations, coordinate cross-functional teams, manage recruitment for marketing initiatives, refine SOPs, and drive AI adoption to improve enrollment,

Qualifications

• Strong data analysis skills and ability to perform independent data extraction and analysis.
• Awareness of AI-assisted working and ability to apply AI tools for data analysis, reporting and optimization.
• Teamwork-oriented with project management and cross-department communication.
• Experience with cross-functional collaboration and risk management is beneficial.

Responsibilities

• Build a business-oriented core operating metrics system for marketing campaigns.
• Develop supply-side campaign operating plans aligned with business stages and forecast performance.
• Manage supply-side recruitment for fixed marketing initiatives and coordinate cross-functional teams.
• Streamline SOPs for campaign enrollment configuration and drive feature updates for marketing tools.
• Proactively leverage AI tools to enhance daily work efficiency and AI adoption across the team.

Skills

Data analysis

AI-assisted working

Teamwork

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree or above in internet or related industries

Job description

Keeta in Hong Kong is seeking a data-driven Campaign Operations and Analytics Specialist to build a business-oriented core operating metrics system for marketing campaigns. You will leverage AI-powered data analytics tools to support daily, weekly and monthly reviews and monitor business health.

You'll develop supply strategy and campaign operations, coordinate cross-functional teams, manage recruitment for marketing initiatives, refine SOPs, and drive AI adoption to improve enrollment,