Media Planning Assistant — Fresh Graduates Welcome

PHD Limited; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Benefits offered by this job

5-day work week

Group medical & life insurance

Free shuttle bus

Job summary

Optimum Media Direction in Hong Kong is seeking a Media Executive to support media planning, strategy and operations. Fresh graduates can apply as they gain experience in media planning, audience analysis and campaign execution.

You will work with experienced professionals and contribute to both online and offline campaigns, while developing your skills in market research and relationship building with media partners.

Qualifications

• Fresh graduates are welcome to apply and prior experience is not required.
• Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field is preferred.
• Strong analytical and numerical abilities with high accuracy.
• Organised and able to manage multiple tasks in a fast-paced environment.
• Proficiency in English and Chinese, both written and spoken.

Responsibilities

• Assist with the development and execution of media plans for client campaigns.
• Support the team in developing and executing integrated online and offline advertising campaigns.
• Analyze market and competitor data to identify insights and opportunities.
• Evaluate media opportunities and monitor market trends using industry tools and research methods.
• Prepare media plans, budget summaries, and support campaign tracking and follow-up.
• Participate in brainstorming sessions to generate ideas and consumer insights.

Skills

Analytical skills

Numerical skills

Attention to detail

Time management

Communication skills

English & Chinese proficiency

Education

Bachelor’s degree in Business, Marketing, Advertising, Communications, or related discipline

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Optimum Media Direction in Hong Kong is seeking a Media Executive to support media planning, strategy and operations. Fresh graduates can apply as they gain experience in media planning, audience analysis and campaign execution.

You will work with experienced professionals and contribute to both online and offline campaigns, while developing your skills in market research and relationship building with media partners.