Marketing & Sales Coordinator

Leadingnation; Hong Kong; Hybrid; HKD 134,000 - 223,000; Full time

Benefits offered by this job

Contract renewal

Flexible schedule

Opportunities for promotion

Paid sick time

Paid time off

Professional development

Work from home

Job summary

Cyberbay is seeking a Marketing & Sales Coordinator in Hong Kong to drive multi-channel marketing campaigns, grow our social presence, and generate quality leads. You will manage client accounts, coordinate with internal teams, and leverage AI tools to boost productivity and results.

The role requires 1–3 years in marketing/sales or related fields, Cantonese fluency, strong English, and a passion for cybersecurity and AI. Hybrid remote in Hong Kong with growth opportunities.

Qualifications

• Must be located in Hong Kong.
• Fluent in Cantonese.
• Strong English communication skills; Mandarin fluency is a bonus.
• 1–3 years of experience in marketing, sales, account management, customer success, business development, or a related role, preferably in B2B, technology, SaaS, or startup environments.
• Strong understanding of digital marketing, content creation, B2B lead generation, and client relationship management.
• Experience with outbound sales, cold outreach, prospecting, or account management is highly valued.
• Strong communication and interpersonal skills, with the ability to build and maintain professional client relationships.
• Comfortable communicating with business decision-makers and managing multiple client accounts simultaneously.
• Strong proficiency in using AI tools for marketing, sales, research, account management, and productivity.
• Ability to write effective AI prompts and critically review, edit, and improve AI-generated content.
• Commercially minded, proactive, and motivated by measurable results.
• Experience with tools such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Canva, Google Analytics, or similar platforms is a bonus.
• Highly organized with strong attention to detail and follow-through.
• Self-starter who can work independently and thrive in a fast-paced, international startup environment.
• Genuine interest in cybersecurity, technology, AI, and emerging trends.

Responsibilities

• Assist in development and execution of multi-channel marketing campaigns, including social media, email, and content marketing.
• Manage and grow Cyberbay’s social media presence (LinkedIn, Twitter/X, etc.) to increase brand awareness and audience engagement.
• Create compelling content, including blog posts, newsletters, case studies, social media posts, sales materials, and marketing collateral.
• Use AI tools to accelerate content creation, research, ideation, personalization, and marketing workflows.
• Stay up to date with new AI tools and identify ways to use them to improve marketing and sales productivity.
• Track and analyze marketing performance and use data to optimize campaigns.
• Research and identify potential customers and business opportunities within target markets.
• Build and maintain targeted prospect lists using LinkedIn, industry databases, directories, and other sources.
• Conduct outbound outreach through LinkedIn, email, and other relevant channels to generate qualified leads and sales meetings.
• Develop personalized outreach campaigns and follow up consistently with prospects.
• Qualify inbound and outbound leads and coordinate with the sales team to progress opportunities.
• Support lead nurturing campaigns and maintain accurate prospect and pipeline information in CRM systems.
• Research target companies and decision-makers to identify relevant contacts and opportunities.
• Test and refine different lead-generation strategies, messaging, and outreach approaches.
• Use AI to research prospects, personalize outreach, identify potential leads, summarize conversations, and improve sales workflows.
• Manage and maintain relationships with existing Cyberbay clients, serving as a key point of contact for day-to-day communication and coordination.
• Regularly check in with clients to understand their needs, gather feedback, and ensure a positive customer experience.
• Coordinate with internal teams to ensure client requests, campaigns, programs, and deliverables are completed effectively and on time.
• Monitor client accounts and identify opportunities to increase engagement, usage, renewals, and overall customer value.
• Identify upsell and cross-sell opportunities based on client needs and coordinate with the sales team to develop relevant proposals.
• Support contract renewals and proactively engage clients ahead of renewal periods.
• Prepare client updates, reports, presentations, and other account materials as needed.
• Maintain accurate records of client communications, activities, opportunities, and account status in the CRM.
• Help resolve client issues by coordinating with the appropriate internal teams and ensuring timely follow-up.
• Develop a strong understanding of each client’s business, goals, challenges, and use of Cyberbay’s services.

Tools

HubSpot

Salesforce

Apollo

LinkedIn Sales Navigator

Canva

Google Analytics

Job description

Marketing & Sales Coordinator

Location: Hong Kong

Job Type: Full-time or Contractor

Salary: HK$12,000–HK$20,000 per month

About Cyberbay

Cyberbay is on a mission to redefine cybersecurity for ethical hackers and businesses alike. As a fast-growing cybersecurity startup, we provide cutting-edge solutions that empower organizations to stay ahead of cyber threats. Our innovative approach and trusted expertise are rapidly gaining global traction.

What You’ll Do

You’ll play a key role across marketing, sales, lead generation, and client account management. Your work will contribute to growing Cyberbay’s customer base while strengthening relationships with existing clients.

Marketing & Content

• Assist in the development and execution of multi-channel marketing campaigns, including social media, email, and content marketing.
• Manage and grow Cyberbay’s social media presence (LinkedIn, Twitter/X, etc.) to increase brand awareness and audience engagement.
• Create compelling content, including blog posts, newsletters, case studies, social media posts, sales materials, and marketing collateral.
• Use AI tools to accelerate content creation, research, ideation, personalization, and marketing workflows.
• Stay up to date with new AI tools and identify ways to use them to improve marketing and sales productivity.
• Track and analyze marketing performance and use data to optimize campaigns.

Lead Generation & Sales

• Research and identify potential customers and business opportunities within target markets.
• Build and maintain targeted prospect lists using LinkedIn, industry databases, directories, and other sources.
• Conduct outbound outreach through LinkedIn, email, and other relevant channels to generate qualified leads and sales meetings.
• Develop personalized outreach campaigns and follow up consistently with prospects.
• Qualify inbound and outbound leads and coordinate with the sales team to progress opportunities.
• Support lead nurturing campaigns and maintain accurate prospect and pipeline information in CRM systems.
• Research target companies and decision-makers to identify relevant contacts and opportunities.
• Test and refine different lead-generation strategies, messaging, and outreach approaches.
• Use AI to research prospects, personalize outreach, identify potential leads, summarize conversations, and improve sales workflows.

Client Account Management

• Manage and maintain relationships with existing Cyberbay clients, serving as a key point of contact for day-to-day communication and coordination.
• Regularly check in with clients to understand their needs, gather feedback, and ensure a positive customer experience.
• Coordinate with internal teams to ensure client requests, campaigns, programs, and deliverables are completed effectively and on time.
• Monitor client accounts and identify opportunities to increase engagement, usage, renewals, and overall customer value.
• Identify upsell and cross-sell opportunities based on client needs and coordinate with the sales team to develop relevant proposals.
• Support contract renewals and proactively engage clients ahead of renewal periods.
• Prepare client updates, reports, presentations, and other account materials as needed.
• Maintain accurate records of client communications, activities, opportunities, and account status in the CRM.
• Help resolve client issues by coordinating with the appropriate internal teams and ensuring timely follow-up.
• Develop a strong understanding of each client’s business, goals, challenges, and use of Cyberbay’s services.

What We’re Looking For

• Must be located in Hong Kong.
• Fluent in Cantonese.
• Strong English communication skills; Mandarin fluency is a bonus.
• 1–3 years of experience in marketing, sales, account management, customer success, business development, or a related role, preferably in B2B, technology, SaaS, or startup environments.
• Strong understanding of digital marketing, content creation, B2B lead generation, and client relationship management.
• Experience with outbound sales, cold outreach, prospecting, or account management is highly valued.
• Strong communication and interpersonal skills, with the ability to build and maintain professional client relationships.
• Comfortable communicating with business decision-makers and managing multiple client accounts simultaneously.
• Strong proficiency in using AI tools for marketing, sales, research, account management, and productivity.
• Ability to write effective AI prompts and critically review, edit, and improve AI-generated content.
• Commercially minded, proactive, and motivated by measurable results.
• Experience with tools such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Canva, Google Analytics, or similar platforms is a bonus.
• Highly organized with strong attention to detail and follow-through.
• Self-starter who can work independently and thrive in a fast-paced, international startup environment.
• Genuine interest in cybersecurity, technology, AI, and emerging trends.

What Success Looks Like

• Increased qualified leads and sales opportunities.
• Consistent outbound prospecting and personalized outreach.
• Strong client relationships and high levels of customer satisfaction.
• Increased client engagement, retention, and renewals.
• Identification of upsell and cross-sell opportunities.
• Timely and professional management of client requests and communications.
• Increased engagement across Cyberbay’s digital channels.
• More efficient marketing, sales, and account management processes through effective use of AI.

Why Cyberbay?

• Work with a fast-growing, globally recognized cybersecurity startup.
• Work at the forefront of AI-powered marketing and emerging technology.
• Get hands-on experience across marketing, sales, and client account management.
• Build relationships with international B2B customers.
• Opportunity to make a real impact in the cybersecurity industry.
• Career growth in a dynamic and innovative team.
• Opportunity to experiment with new tools, ideas, and strategies.

Pay

$12,000.00 - $20,000.00 per month

Benefits

• Contract renewal
• Flexible schedule
• Opportunities for promotion
• Paid sick time
• Paid time off
• Professional development
• Work from home

Language

• Cantonese (Required)

Work Location

Hybrid remote in Hong Kong