Junior Sales Marketing Coordinator

Leadingnation; Hong Kong; Hybrid; HKD 134,000 - 223,000; Full time

Benefits offered by this job

Remote-friendly

Global exposure

Job summary

Cyberbay is seeking a Junior Sales/Marketing Coordinator in Hong Kong with hybrid remote work options. The role combines marketing, lead generation, sales outreach, and client account management to grow new business while ensuring existing clients receive value from Cyberbay’s cybersecurity services.

You’ll work across marketing, content, and sales activities, using AI tools to accelerate workflows and improve productivity.

Qualifications

• 1–3 years in marketing, sales, account management, or related roles.
• Experience with outbound sales and prospecting is highly valued.
• Strong written and verbal English communication skills.
• Able to write effective AI prompts and review AI-generated content.
• Comfortable working in a fast-paced, international startup environment.

Responsibilities

• Develop multi-channel marketing campaigns (social, email, content).
• Grow social presence and brand awareness across platforms.
• Identify leads and conduct outbound outreach to generate qualified meetings.
• Nurture client relationships and coordinate with internal teams to fulfill requests.
• Maintain CRM data and assist with renewals and upsell opportunities.

Skills

Lead generation

Sales outreach

Account management

AI tools usage

B2B marketing

English communication

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Salesforce

Apollo

LinkedIn Sales Navigator

Canva

Google Analytics

Job description

Junior Sales/Marketing Coordinator

Junior Marketing & Sales Coordinator

Location: Hong Kong / Hybrid remote

Job Type: Full-time or Contractor

Salary Range: $12-20K HKD/Month

Language: Cantonese and English (Proficient)

About Cyberbay

Cyberbay is on a mission to redefine cybersecurity for ethical hackers and businesses alike. As a fast-growing cybersecurity startup, we provide cutting-edge solutions that empower organizations to stay ahead of cyber threats. Our innovative approach and trusted expertise are rapidly gaining global traction.

We are looking for a Marketing & Sales Coordinator who is creative, proactive, commercially minded, and comfortable using AI tools to work smarter and move faster. This role combines marketing, lead generation, sales outreach, and existing client account management. You’ll help us grow new business while also ensuring our current customers have a strong experience and continue to see value from Cyberbay.

What You’ll Do

You’ll play a key role across marketing, sales, lead generation, and client account management. Your work will contribute to growing Cyberbay’s customer base while strengthening relationships with existing clients.

Marketing & Content

• Assist in the development and execution of multi-channel marketing campaigns, including social media, email, and content marketing.
• Manage and grow Cyberbay’s social media presence (LinkedIn, Twitter/X, etc.) to increase brand awareness and audience engagement.
• Create compelling content, including blog posts, newsletters, case studies, social media posts, sales materials, and marketing collateral.
• Use AI tools to accelerate content creation, research, ideation, personalization, and marketing workflows.
• Stay up to date with new AI tools and identify ways to use them to improve marketing and sales productivity.
• Track and analyze marketing performance and use data to optimize campaigns.

Lead Generation & Sales

• Research and identify potential customers and business opportunities within target markets.
• Build and maintain targeted prospect lists using LinkedIn, industry databases, directories, and other sources.
• Conduct outbound outreach through LinkedIn, email, and other relevant channels to generate qualified leads and sales meetings.
• Develop personalized outreach campaigns and follow up consistently with prospects.
• Qualify inbound and outbound leads and coordinate with the sales team to progress opportunities.
• Support lead nurturing campaigns and maintain accurate prospect and pipeline information in CRM systems.
• Research target companies and decision‑makers to identify relevant contacts and opportunities.
• Test and refine different lead‑generation strategies, messaging, and outreach approaches.
• Use AI to research prospects, personalize outreach, identify potential leads, summarize conversations, and improve sales workflows.

Client Account Management

• Manage and maintain relationships with existing Cyberbay clients, serving as a key point of contact for day‑to‑day communication and coordination.
• Regularly check in with clients to understand their needs, gather feedback, and ensure a positive customer experience.
• Coordinate with internal teams to ensure client requests, campaigns, programs, and deliverables are completed effectively and on time.
• Monitor client accounts and identify opportunities to increase engagement, usage, renewals, and overall customer value.
• Identify upsell and cross‑sell opportunities based on client needs and coordinate with the sales team to develop relevant proposals.
• Support contract renewals and proactively engage clients ahead of renewal periods.
• Prepare client updates, reports, presentations, and other account materials as needed.
• Maintain accurate records of client communications, activities, opportunities, and account status in the CRM.
• Help resolve client issues by coordinating with the appropriate internal teams and ensuring timely follow‑up.
• Develop a strong understanding of each client’s business, goals, challenges, and use of Cyberbay’s services.

What We’re Looking For

• 1–3 years of experience in marketing, sales, account management, customer success, business development, or a related role, preferably in B2B, technology, SaaS, or startup environments.
• Strong understanding of digital marketing, content creation, B2B lead generation, and client relationship management.
• Experience with outbound sales, cold outreach, prospecting, or account management is highly valued.
• Strong communication and interpersonal skills, with the ability to build and maintain professional client relationships.
• Comfortable communicating with business decision‑makers and managing multiple client accounts simultaneously.
• Strong proficiency in using AI tools for marketing, sales, research, account management, and productivity.
• Ability to write effective AI prompts and critically review, edit, and improve AI-generated content.
• Commercially minded, proactive, and motivated by measurable results.
• Experience with tools such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Canva, Google Analytics, or similar platforms is a bonus.
• Strong written and verbal English communication skills.
• Highly organized with strong attention to detail and follow‑through.
• Self‑starter who can work independently and thrive in a fast‑paced, international startup environment.
• Genuine interest in cybersecurity, technology, AI, and emerging trends.

What Success Looks Like

In this role, success means helping Cyberbay win new business while growing and retaining existing clients. You’ll be expected to contribute to:

• Increased qualified leads and sales opportunities.
• Consistent outbound prospecting and personalized outreach.
• Strong client relationships and high levels of customer satisfaction.
• Increased client engagement, retention, and renewals.
• Identification of upsell and cross‑sell opportunities.
• Timely and professional management of client requests and communications.
• Increased engagement across Cyberbay’s digital channels.
• More efficient marketing, sales, and account management processes through effective use of AI.

Why Cyberbay?

• Work with a fast-growing, globally recognized cybersecurity startup.
• Work at the forefront of AI-powered marketing and emerging technology.
• Get hands‑on experience across marketing, sales, and client account management.
• Build relationships with international B2B customers.
• Flexible, remote‑friendly work environment.
• Opportunity to make a real impact in the cybersecurity industry.
• Career growth in a dynamic and innovative team.
• Opportunity to experiment with new tools, ideas, and strategies.