Marketing Officer (Event Marketing & Management)

Hong Kong Education City Limited; Sha Tin; On-site; HKD 300,000 - 520,000; Full time

Benefits offered by this job

5-day workweek

Annual Leave

Performance Incentive

Medical and Dental Insurance (incl. de

Annual Health Check-up Benefit

Life Insurance

Employer MPF Voluntary Contribution (N

Training Subsidies

Job summary

Hong Kong Education City Limited is seeking an experienced events marketing and management professional to develop and execute integrated plans for large-scale events and conferences. The role requires leading end-to-end planning, budgets, logistics, and on-site operations, while coordinating with internal teams and external partners.

You will manage communications, speakers, sponsors, and post-event evaluations, plus research education technology trends to drive growth and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Event Management, Communications or related field.
• At least 2 years of relevant experience in event marketing, event management or related field.
• Proven experience planning and delivering large-scale events, conferences, exhibitions or promotional campaigns.
• Strong end-to-end project management capabilities, including budgets, schedules, vendors, logistics and on-site operations.
• Excellent organisational skills with the ability to manage multiple projects and meet tight deadlines.
• Fluent in English and Chinese (written and spoken).

Responsibilities

• Develop and execute integrated marketing plans for large-scale events, conferences and promotional campaigns.
• Lead the end-to-end planning and delivery of assigned events, including schedules, budgets, procurement, logistics, production, risk management and on-site operations.
• Collaborate with internal teams, external partners and service providers to deliver event programmes (conferences, exhibitions, award ceremonies, workshops, networking).
• Build relationships with speakers, exhibitors, sponsors and partners and integrate their content into programmes.
• Manage event communications and promotional materials (websites, registration pages, emails, social media, collateral).
• Conduct post-event evaluations and prepare performance reports with actionable insights.
• Research education and education-technology trends to identify opportunities for growth and innovation.
• Perform other duties and support corporate projects as assigned.

Skills

Event marketing

Event management

Marketing communications

Budget management

Project management

Digital marketing

Social media management

Education

Bachelor's degree in Marketing/Business Administration/Event Management/Communications

Job description

• 2+ years experience in event marketing & management, marketing communications
• Develop and execute marketing plans for large-scale events and conferences
• Manage event communications and promotional materials

Responsibilities:

• Develop and execute integrated marketing plans for large-scale events, conferences and promotional campaigns, ensuring alignment with the organisation’s objectives and brand identity;
• Lead the end-to-end planning and delivery of assigned events, taking ownership of project schedules, budgets, procurement, logistics, production, risk management, deliverables and on-site operations;
• Work closely with internal teams, external partners and service providers to develop and deliver event programmes, including conferences, exhibitions, award ceremonies, workshops and networking sessions;
• Build and maintain strong relationships with speakers, exhibitors, sponsors and strategic partners, and develop effective ways to integrate their content and activations into event programmes;
• Manage event communications and promotional materials, including event websites, registration pages, email campaigns, social media content and other marketing collateral;
• Conduct post-event evaluations, prepare performance reports and identify actionable insights to improve future events;
• Conduct research into education and technology trends, audience needs and market developments to identify opportunities for event growth, programme enhancement and innovation;
• Perform other duties and support corporate projects as assigned.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Event Management, Communications or a related discipline;
• At least 2 years of relevant experience in event marketing, event management, marketing communications or a related field;
• Proven experience in independently planning and delivering large-scale events, conferences, exhibitions or promotional campaigns;
• Strong end-to-end project management capabilities, including experience in managing budgets, schedules, vendors, event logistics and on-site operations;
• Solid hands-on experience in event promotion, audience acquisition, digital marketing and social media management;
• Experience in working with speakers, sponsors, exhibitors, external partners, agencies and production vendors;
• Excellent organisational skills, with the ability to manage multiple projects, establish priorities and meet tight deadlines;
• Strong creative and problem-solving abilities, with the agility to respond effectively to unexpected situations and changing event requirements;
• Knowledge of, or a strong interest in, the education and education technology sectors is preferred;
• Professional fluency in both written and spoken English and Chinese;
• Willingness to work outside regular office hours when required for event preparation and on-site execution.

We provide attractive remuneration and fringe benefits to the right candidates:

• 5-day workweek
• Annual Leave
• Performance Incentive
• Medical and Dental Insurance (Including dependents)
• Annual Health Check-up Benefit
• Life Insurance
• Employer MPF Voluntary Contribution (No cap)
• Training Subsidies

Personal data provided will be used strictly for recruitment and other employment-related purposes. Details of the Personal Information Collection Statement - Recruitment of the Company can be found at https://www.edcity.hk/hq/en/recruit/statement