Marketing Communications Manager

Adsale Exhibition Services Ltd.; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

5-day work week

Double pay

Medical insurance

Medical check-up

Birthday leave

Training & development

Job summary

Adsale Exhibition Services Ltd. in Hong Kong seeks an experienced Marketing Communications Manager to lead strategic planning, brand management and public relations for trade shows.

The role drives attendance, engagement and cross-office collaboration across Hong Kong and China teams. Ideal candidate has 10+ years in marketing communications, proven team leadership, and strong proficiency in Cantonese, Putonghua, and English, with solid data analytics and experience leveraging AI tools.

Qualifications

• Minimum 10 years in marketing communications/marketing, preferably in trade show or event management.
• Experience in managing a team.
• Proficiency in AI tools with ability to articulate AI concepts, benefits and limitations.
• Fluent in Cantonese and Putonghua, plus English. Additional languages a plus.

Responsibilities

• Develop and implement marketing communications strategies for trade shows to drive attendance and engagement.
• Analyze market trends and overseas audience insights to tailor messaging.
• Coordinate cross-office collaboration between Hong Kong and China teams.
• Identify target markets and buyers, analyze competitors, and formulate strategies.

Skills

Team management

AI tools

Cantonese

Putonghua

English

Communication skills

Project management

Data analytics

Creative thinking

Relationship building

Job description

Career Opportunities : Marketing Communications Manager

Date: 2026-09-24

Reference No.: EXH-MCM-025-2026

Responsibilities

• Strategic Planning
  • Develop and implement marketing communications strategies for trade shows to drive attendance and engagement
  • Analyze market trends and overseas audience insights to tailor messaging
  • Coordinate cross-office collaboration between Hong Kong and China teams
• Market Research and Brand Management
  • Identify target markets and buyers, analyze competitor activities, and formulate strategies
  • Ensure brand consistency across all marketing channels and materials
• Content Creation and Public Relations
  • Create and oversee promotional materials including brochures, press releases, digital media, website content etc.
  • Build and maintain relationships with overseas media, industry influencers and partner
• Buyer Management
  • Manage buyer database and segmentation programs to enhance visitor experience and attendance
  • Develop strategies to nurture leads before and after events
• Event Coordination and Resource Integration
  • Plan and coordinate event activities and timelines, ensuring smooth execution
  • Integrate internal and external resources, maximizing synergy across teams, partners and vendors
• Performance and Cost Management
  • Monitor marketing performance metrics, ROI and adjust strategies as neededManage budgets for marketing communication activities
• Others
  • Perform order corporate duties as assigned by the Management
  • Occasional travels are necessary

Requirements

• A minimum of 10 years in marketing communications/ marketing, preferably in the trade show or event management industry
• Experience in managing a team
• Good at leveraging AI tools with the ability to clearly articulate AI concepts, benefits and limitations
• Proficiency in both Cantonese and Putonghua, as well as English. Additional foreign language skills are a plus
• Strong written and verbal communication skills
• Strong analytical skills to interpret data and convert to market insights
• Excellent project management abilities
• Detail-minded, well organized and be able to work independently
• Creative thinking and problem-solving skills
• Ability to build relationships within the industry and leverage them for promotional opportunities
• A very good team leader and team player

We offer attractive remuneration package including 5-day work week, double pay, performance bonus, medical insurance, medical check-up, birthday leave, training and excellent development prospect to the right candidate.

Corporate Website: www.adsale.com.hk

Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

(All personal data will be used for recruitment purposes only)