Marketing Manager, Masters Programmes: Digital Growth

The University of Hong Kong; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Job summary

The University of Hong Kong invites applications for Marketing Manager, Masters Programmes (Executive Officer rank) in the Faculty of Business and Economics. The appointee will plan and execute marketing strategies for our specialised Masters Programmes across multiple disciplines.

The role requires a bachelor’s degree and 5+ years of proven experience in brand building, marketing campaigns, digital marketing, content marketing, or external communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of proven experience in brand building, marketing campaign management, digital marketing, content marketing, or external communications.
• Strong proficiency in English and Chinese (Putonghua and Cantonese).
• Hands-on experience with social media channels and digital marketing tools/platforms.

Responsibilities

• Lead content planning and development across multiple platforms (Facebook, Instagram, WeChat, Rednote) to ensure high-quality output and consistent brand messaging.
• Manage website and brochure content, keeping materials up to date.
• Coordinate with internal teams, vendors, and partners to ensure timely and effective campaign launches.

Skills

Brand building

Campaign management

Digital marketing

Content marketing

External communications

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

Facebook

Instagram

WeChat

Rednote

Job description

The University of Hong Kong invites applications for Marketing Manager, Masters Programmes (Executive Officer rank) in the Faculty of Business and Economics. The appointee will plan and execute marketing strategies for our specialised Masters Programmes across multiple disciplines.

The role requires a bachelor’s degree and 5+ years of proven experience in brand building, marketing campaigns, digital marketing, content marketing, or external communications.