Assistant Marketing Communications Lead (Bilingual)

HKU School of Professional & Continuing Education; Hong Kong; On-site; HKD 279,000 - 502,000; Full time

Job summary

HKU SPACE, the extension arm of The University of Hong Kong, seeks an Assistant Manager, Marketing Communications in the Institutional Advancement Unit to lead integrated campaigns and major events. The role collaborates with internal teams and external agencies to deliver bilingual content and ensure impactful branding for programmes, with focus on efficiency through digital tools.

The ideal candidate has a bachelor's degree, 4+ years in related fields, and strong English/Chinese communication

Qualifications

• Bachelor's degree or equivalent qualification; at least 4 years of relevant working experience in marketing communications, digital marketing, event management or project management.
• Fluent bilingual English and Chinese (Putonghua) with strong copywriting, editing and presentation skills.
• Experience in managing marketing campaigns, major events or multi-stakeholder projects.
• Experience applying digital and AI-enabled tools to enhance content creation and workflows is advantageous.

Responsibilities

• Plan, implement and evaluate integrated marketing and branding campaigns to support programme promotion and enhance the School's profile.
• Monitor campaign performance and prepare analytical reports with actionable recommendations.
• Coordinate planning and delivery of School events, ceremonies, exhibitions and other institutional activities.
• Liaise with programme teams, internal departments, agencies and vendors to ensure timely and effective delivery of projects.
• Develop and manage bilingual marketing materials, including digital content, collateral, the School Prospectus and publications.
• Drive workflow efficiency through adoption of digital and AI-enabled tools.
• Coordinate project teams and supervise staff to ensure quality deliverables on schedule and within budget.

Education

Bachelor's degree

4+ years experience

Tools

AI-enabled tools

Job description

HKU SPACE, the extension arm of The University of Hong Kong, seeks an Assistant Manager, Marketing Communications in the Institutional Advancement Unit to lead integrated campaigns and major events. The role collaborates with internal teams and external agencies to deliver bilingual content and ensure impactful branding for programmes, with focus on efficiency through digital tools.

The ideal candidate has a bachelor's degree, 4+ years in related fields, and strong English/Chinese communication