Assistant Marketing Manager

Tycoon Management Limited; Sha Tin; On-site; HKD 240,000 - 360,000; Full time

Job summary

Tycoon Group in Hong Kong seeks a marketing professional to lead end-to-end campaigns across ATL/BTL and digital channels. You will work with the BD team to drive new product development and launch GTM strategies, while optimizing promotions across retail partners.

The role requires 3–5 years FMCG experience, strong English and Cantonese, and a proactive, creative mindset in a fast-paced environment.

Qualifications

• Degree in Marketing, Business, or related discipline.
• 3–5 years of marketing experience, preferably in FMCG, Health Supplements.
• Proactive, creative, and able to work in a fast-paced environment.
• Excellent command of English and Cantonese.

Responsibilities

• Lead and execute end-to-end marketing campaigns (ATL, BTL, and Digital) to drive brand awareness and sales in HK.
• Collaborate with BD to identify market gaps and manage NPD pipeline from concept to launch.
• Develop and implement GTM strategies including pricing, positioning, and integrated comms.
• Design and coordinate promotions for key retail channels.
• Manage social media presence (FB/IG/小紅書) and engage KOLs to boost WOM.
• Monitor trends, competitor activity, and consumer insights for growth recommendations.
• Analyze campaign ROI and sales data to optimize spend and future plans.

Skills

Marketing strategy

Campaign management

Digital marketing

Brand management

Market research

Education

Bachelor's degree in Marketing or related

Tools

Facebook Ads

Instagram Ads

Google Analytics

Job description

Lead and execute end-to-end marketing campaigns (ATL, BTL, and Digital) to drive brand awareness and achieve sales targets in the Hong Kong market.

New Product Development (NPD):

Partner closely with the Business Development (BD) team to identify market gaps, conduct consumer research, and manage the NPD pipeline from concept to commercialization.

Product Launch & GTM:

Develop and implement Go-to-Market (GTM) strategies for new launches, including pricing, positioning, and integrated communication plans.

Marketing & Promotion:

Design and coordinate promotional activities and programs for key retail channels

Digital & Social Media:

Manage social media presence (FB/IG/小紅書) and collaborate with KOLs/influencers to create engaging content and drive word-of-mouth advocacy.

Monitor industry trends, competitor movements, and consumer insights to provide actionable recommendations for brand growth.

Performance Tracking:

Analyze campaign effectiveness (ROI) and sales data to optimize marketing spend and future strategies.

Requirements

Degree in Marketing, Business, or a related discipline.

3-5 years of marketing experience, preferably in FMCG, specially Health Supplements

Proactive, creative, and able to work in a fast-paced environment.

Excellent command of English and Cantonese.

* Applicants with less experience may be considered for the Senior Marketing Executive role

Tycoon Group is a leading distributor and operator in health and beauty care. Our mission is to enhance the quality of life and health of people,

especially for busy city dwellers. We have over 100 brands in our portfolio.

In Asia Pacific, our presence includes Hong Kong, China, Macau, Singapore, Australia, Malaysia and Japan.

Tycoon Group is a leading distributor and operator in health and beauty care. Our mission is to enhance the quality of life and health of people,

especially for busy city dwellers. We have over 100 brands in our portfolio.

In Asia Pacific, our presence includes Hong Kong, China, Macau, Singapore, Australia, Malaysia and Japan.