Brand Manager [FMCG | Skincare | Double Paid]

Charterhouse Limited; Hong Kong; Presencial; HKD 300.000 - 420.000; Jornada completa

Descripción de la vacante

Charterhouse Limited is partnering with a global FMCG company to recruit a Brand Manager for Hong Kong and South China. You will analyze market trends, competitor activity, and consumer insights in collaboration with Japan HQ.

You will support distribution strategies and e-commerce channel design with the Sales team, manage HK and China digital agencies, and co-create product concepts, packaging, and pricing with production partners.

Formación

• Marketing/Business degree holder; 1–2 years of brand marketing experience preferred.
• FMCG exposure is a plus.
• Strong understanding of Mainland Chinese social ecosystems, particularly Xiaohongshu (XHS).
• Fluent in English and Chinese (written and spoken); proficient in MS Office and Chinese input methods.

Responsabilidades

• Analyze market trends, competitor activity, and consumer insights in collaboration with Japan HQ.
• Support distribution strategies and e-commerce channel design alongside the Sales team.
• Manage HK and China digital agencies to bring campaign master plans to life across key platforms (including XHS).
• Co-create product concepts, packaging, and pricing strategies with Japan and global production partners.
• Drive local marketing activations and lead special ad-hoc projects.

Conocimientos

Brand marketing

XHS knowledge

Bilingual EN-CN

Project execution

Presentation skills

Educación

Marketing/Business degree

Herramientas

MS Office

Descripción del empleo

Brand Manager [FMCG | Skincare | Double Paid]

We are currently partnering up with a global FMCG company for a brand manager, help shape and elevate our brand presence across Hong Kong and South China. In this role, you will:

about this job.

Analyze market trends, competitor activity, and consumer insights in collaboration with Japan HQ.

Support distribution strategies and e-commerce channel design alongside the Sales team.

Manage HK and China digital agencies to bring campaign master plans to life across key platforms (including XHS).

Co-create product concepts, packaging, and pricing strategies with Japan and global production partners.

Drive local marketing activations and lead special ad-hoc projects.

about you.

A Marketing/Business degree holder with 1-2 years of brand marketing experience (FMCG preferred).

Strong understanding of Mainland Chinese social ecosystems, particularly Xiaohongshu (XHS).

An outgoing, enthusiastic professional with sharp business acumen and adaptability under pressure.

Clear communicator with strong project execution and presentation capabilities.

Fluent in English and Chinese (written and spoken), proficient in MS Office and Chinese input methods.

Personal data collected will be used strictly for recruitment purposes only.