Marketing Manager

Jones Lang LaSalle Incorporated; Hong Kong; On-site; HKD 520,000 - 780,000; Full time

Benefits offered by this job

Personalized benefits

Professional growth

Flexible work arrangements

Job summary

Jones Lang LaSalle Incorporated (JLL) in Hong Kong seeks an experienced Marketing Manager to lead performance marketing initiatives for international residential projects. You will drive lead generation, manage campaigns, and coordinate exhibitions while aligning with the global brand strategy from London and regional teams.

The role focuses on digital marketing, content, and partnerships, with a strong emphasis on data-driven decision making and collaboration with brokers.

Qualifications

• Bachelor’s degree in marketing, business, or related disciplines.
• Minimum 5 years of relevant B2C marketing experience.
• Overseas marketing experience is a plus.

Responsibilities

• Lead generation initiatives to attract and nurture qualified buyers through targeted campaigns.
• Own end-to-end campaign management and reporting to optimise ROI.
• Oversee sales exhibitions and materials production with external partners.
• Utilise Salesforce to track leads, manage campaigns, and maintain data integrity.

Skills

Performance marketing

Lead generation

Budget management

Digital marketing

English & Chinese

Education

Bachelor's degree in marketing, business, or related disciplines

Tools

Salesforce

Job description

JLL supports the Whole You, personally and professionally.Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.JLL Residential is looking for a talented Marketing Manager to join our international residential team based in Hong Kong. Reporting to the Head of Marketing (based in London), the incumbent is responsible for leading all Hong Kong international residential marketing initiatives, formulating and implementing marketing strategies for international residential project sales launching in Hong Kong. This role focuses on performance marketing and lead generation, delivering quality leads for new development sales supporting the team of brokers deliver sales and revenue generation. The incumbent individual requires strong experience with digital marketing, partnership marketing, and exhibition production coordination. The successful candidate will work in-office at Quarry Bay, Hong Kong with occasional business travel subject to project needs, and will collaborate closely with local stakeholders and sales brokers. This role forms part of a high-performing residential B2C marketing team located in London, mainland China, Singapore and Malaysia.Key Responsibilities:Performance Marketing: Lead generation initiatives to attract and nurture qualified buyers through targeted digital campaigns, optimising lead quality, and conversion rates across all channels.Sales Exhibition and Materials Production: Liaise with external contractors, consultants, production agencies, and internal teams for the design and production of sales exhibitions and related materials. Monitor effectiveness of all exhibitions and promotional activities to ensure stakeholder expectations are met and projects are delivered within budget and to required standards.Campaign Management and Reporting: Own end-to-end campaign management and reporting, analysing campaign data and competitive insights to optimise targeting, messaging, and channel mix for maximum ROI. Provide actionable insights to stakeholders on campaign success and areas for improvement.Digital and Content Marketing: Maximise brand visibility and presence across all digital touchpoints and social media platforms. Prepare and produce marketing collateral (online and offline), digital content, and sales documents, ensuring all messaging aligns with company business strategy and brand guidelines.Budget and Performance Management: Manage the Hong Kong marketing budget to drive sales performance across product centres in London, Japan, and Australia. Deliver regular budget reporting and ensure all marketing activities ladder into clear performance KPIs aligned with business objectives.Brand Marketing: Promote and elevate the JLL Residential brand across all centres, ensuring consistent brand positioning, messaging, and visibility in the Hong Kong market and internationally.Content Creation and Localisation: Craft, translate, and copyedit client materials, publish newsletters and social media posts as assigned, ensuring content resonates with target audiences across different markets.Salesforce Management: Utilise Salesforce to track leads, manage campaigns, generate reports, and maintain data integrity to support sales and marketing alignment.Requirements:Bachelor’s degree in marketing, business, or related disciplines.Minimum 5 years of relevant B2C marketing experience in advertising, public relations, event management, or digital marketing, preferably in the property industry. Overseas marketing experience is a plus.Proven experience in performance marketing with demonstrated success in lead generation and conversion optimisation.Strong budget management skills with experience in financial reporting and delivering against KPIs.Hands-on experience in digital marketing including web, social media, SEO, SEM, content marketing, email marketing, and partnership marketing.Salesforce proficiency is essential.Business acumen with strong analytical skills and data-driven thinking.Excellent command of both written and spoken English and Chinese (Cantonese and Mandarin).Strong B2C marketing professional with genuine enthusiasm and passion for residential property.Excels as an independent worker with the ability to work autonomously while maintaining strong collaboration with remote and local teams.Optimistic, can-do attitude with a proactive and solution-oriented approach.Strong interpersonal and communication skills, team player, self-motivated, and flexible.Ability to work effectively and efficiently under pressure.Willingness to occasionally work weekends and undertake business travel as required.If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!Personalized benefits that support personal well-being and growth:JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.About JLL –We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.