Marketing Manager

Pacific Century Premium Developments Limited; Hong Kong; Presencial; HKD 800 000 - 1 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

5-day work week

Provident fund/MPF schemes

Medical insurance coverage

Shuttle bus service

Resumo da oferta

Pacific Century Premium Developments Limited is seeking a strategic Marketing Manager to oversee the complete lifecycle of marketing for premier developments across Hong Kong, Japan, and Thailand. The role involves shaping product positioning, master brand identity, and contributing insights for early-stage planning before project launches.

You will lead regional execution, PR, and event strategies, working closely with development and sales teams to ensure cohesive branding and market success

Qualificações

• Degree in Marketing, Communications, Business Administration, Real Estate or a related discipline.
• 8-10 years of solid property marketing experience with major property developers.
• Proven track record in luxury real estate, luxury hospitality, or high-end luxury brands, with a strong network across the luxury sector.

Responsabilidades

• Shape master layout planning, product mix, amenity features, brand strategy and project positioning with Project Development and Sales teams.
• Plan and execute end-to-end marketing for residential projects in HK, Japan, and Thailand.
• Coordinate with creative agencies and vendors for materials across jurisdictions including HK Residential Properties Ordinance requirements.
• Initiate PR campaigns, luxury property events and high-profile partner events.
• Manage project marketing budgets and monitor expenditure performance.

Formação académica

Degree in Marketing, Communications, Business Administration, Real Estate or a related discipline

Descrição da oferta de emprego

We are seeking a strategic and experienced Marketing Manager to oversee the complete end-to-end marketing lifecycle for premier developments across Hong Kong, Japan, and Thailand. Beyond leading regional execution, PR, and event strategies, this candidate will actively participate in early-stage product planning—contributing customer-centric insights, amenity positioning, product mix recommendations, and master brand identity before project launch.

Key responsibilities

Work closely with Project Development and Sales teams during early design stages to shape master layout planning, product mix, amenity features, brand strategy and project positioning

Work closely with the Project Development team on product enhancement, as well as showflat planning and curation

Conduct regional market analysis and consumer insight studies to advise on product mix, interior trends, sustainability features, and premium branding opportunities

End-to-End Campaign Strategy & Execution

Participate in formulating and implementing the overall sales and marketing plan for residential projects in HK, Japan, and Thailand

Coordinate with creative agencies and vendors to prepare sales and marketing materials in accordance with the requirement of different jurisdictions including Residential Properties (First-hand Sales) Ordinance for HK properties

Initiate and participate in PR campaigns, luxury property events and high-profile partner events

Participate in the planning and managing project marketing budgets while tracking expenditure performance

Requirements

Degree in Marketing, Communications, Business Administration, Real Estate or a related discipline

8-10 years of solid property marketing experience with major property developers

Proven track record in luxury real estate, luxury hospitality, or high-end luxury brands, with a strong network across the luxury sector, media, PR agencies highly preferred

Demonstrated interest or background in early-stage real estate development, including product positioning, production enhancement and layout refinement

Regional experience managing overseas property marketing, particularly in Japan and Thailand is a strong advantage

Excellent command of written and spoken English and Cantonese; Mandarin proficiency is preferred. Proficiency in Japanese and/or Thai is an advantage

We offer attractive remuneration package and fringe benefits included.

• 5-day work week
• choice of non-contributory provident fund and MPF schemes
• medical insurance coverage
• shuttle bus service from various locations including Nam Cheong, Kowloon Tong, Causeway Bay, Tseung Kwan O.

Pacific Century Premium Developments Limited (Incorporated in Bermuda with limited liability) is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer’s personal data policies, a copy of which will be provided immediately upon request. www.pcpd.com

Pacific Century Premium Developments Limited is principally engaged in the development and management of property and infrastructure projects, as well as investment in premium-grade buildings in Asia.

The Group is actively exploring investment and development opportunities with growth potential in Hong Kong, mainland China and the Asia Pacific region. To achieve this aim, we are committed to realizing the fullest potential of our colleagues.

Marketing Executive / Senior Marketing Executive