Marketing Manager/Assistant Manager

Gough Recruitment (Hong Kong) Pty Limited; Hong Kong Island; On-site; HKD 420,000 - 700,000; Full time

Job summary

Gough Recruitment (Hong Kong) Pty Limited is seeking a seasoned marketing professional to lead campaigns for residential and mixed-use property developments in local and international markets.

You will drive lead generation, digital marketing, social media, CRM campaigns, and partnerships while coordinating launches, events, and promotional activities to maximise exposure and sales inquiries. Collaboration with sales teams and external agencies is essential.

Qualifications

• Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of marketing experience within property developers, property consultancies, real estate agencies, hospitality or related is a must.
• Proven experience delivering lead generation and customer acquisition campaigns.
• Strong understanding of digital marketing, social media, CRM, paid advertising, content creation, and event marketing.
• Experience supporting property launches, residential developments, investment sales, or project marketing campaigns is highly preferred.
• Strong commercial awareness and ability to analyse campaign performance and market trends.
• Excellent communication and stakeholder management skills.
• Fluent English and Chinese language skills are required.

Responsibilities

• Develop and execute marketing campaigns to support residential and mixed-use property developments across local and international markets.
• Drive lead generation and customer acquisition through digital marketing, social media, content marketing, CRM campaigns, and strategic partnerships.
• Coordinate property launch events, exhibitions, roadshows, and promotional activities to maximise project exposure and sales enquiries.
• Work closely with sales teams to develop marketing strategies that support project sales targets and revenue growth.
• Manage external agencies, media partners, and creative suppliers to ensure successful campaign delivery.
• Oversee marketing budgets, campaign performance analysis, and reporting.
• Create compelling marketing collateral, project presentations, digital content, and sales materials.
• Maintain brand consistency across all customer touchpoints and marketing channels.

Skills

Digital marketing

Lead generation

CRM campaigns

Social media

Content marketing

Event marketing

Stakeholder management

Education

Degree in Marketing, Business, Communications, or related discipline

Tools

CRM platforms

Paid advertising platforms

Job description

• Develop and execute marketing campaigns to support residential and mixed use property developments across local and international markets.
• Drive lead generation and customer acquisition through digital marketing, social media, content marketing, CRM campaigns, and strategic partnerships.
• Coordinate property launch events, exhibitions, roadshows, and promotional activities to maximise project exposure and sales enquiries.
• Work closely with sales teams to develop marketing strategies that support project sales targets and revenue growth.
• Manage external agencies, media partners, and creative suppliers to ensure successful campaign delivery.
• Oversee marketing budgets, campaign performance analysis, and reporting.
• Create compelling marketing collateral, project presentations, digital content, and sales materials.
• Maintain brand consistency across all customer touchpoints and marketing channels.

Key Responsibilities

• Develop and execute marketing campaigns to support residential and mixed use property developments across local and international markets.
• Drive lead generation and customer acquisition through digital marketing, social media, content marketing, CRM campaigns, and strategic partnerships.
• Coordinate property launch events, exhibitions, roadshows, and promotional activities to maximise project exposure and sales enquiries.
• Work closely with sales teams to develop marketing strategies that support project sales targets and revenue growth.
• Manage external agencies, media partners, and creative suppliers to ensure successful campaign delivery.
• Oversee marketing budgets, campaign performance analysis, and reporting.
• Create compelling marketing collateral, project presentations, digital content, and sales materials.
• Maintain brand consistency across all customer touchpoints and marketing channels.

Requirements

• Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of marketing experience within property developers, property consultancies, real estate agencies, hospitality or related is a must.
• Proven experience delivering lead generation and customer acquisition campaigns.
• Strong understanding of digital marketing, social media, CRM, paid advertising, content creation, and event marketing.
• Experience supporting property launches, residential developments, investment sales, or project marketing campaigns is highly preferred.
• Strong commercial awareness and ability to analyse campaign performance and market trends.
• Excellent communication and stakeholder management skills.
• Fluent English and Chinese language skills are required.

Central, Central and Western District, HK