Marketing Manager

We Share Berhad; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Weshare in Hong Kong is seeking a Marketing Manager to shape our brand and drive growth in the travel sector. You will lead strategic marketing initiatives, collaborate with product, customer service, and sales teams, and deliver measurable results.

Ideal candidates bring a bachelor's in marketing or related field, proven travel industry experience, and strong digital marketing skills across SEO, content, social media, and analytics.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in travel.
• Strong knowledge of digital marketing strategies, including SEO, content marketing, and social media.
• Proficiency in marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.
• Excellent communication and writing skills.
• Creative and analytical mindset.
• Self-motivated and adaptable to a fast-paced startup environment.

Responsibilities

• Develop and implement marketing strategies to promote travel services.
• Create engaging content for digital channels (social, blogs, email).
• Manage and grow social media presence, engage followers.
• Plan and manage paid online campaigns (Google Ads, Facebook Ads).
• Improve SEO and optimize website for conversions.
• Create and execute email marketing campaigns.
• Monitor metrics and analyze data to drive decisions.
• Collaborate with product, customer service, and sales teams.

Skills

Digital marketing

Content marketing

SEO

Social media management

Analytics

Education

Bachelor's degree in Marketing, Business, or related field

Master's preferred

Tools

Google Analytics

Email marketing software

Google Ads / Facebook Ads

Job description

As a Marketing Manager at Weshare, you will play a pivotal role in shaping our brand and driving growth. We are seeking a creative and results-driven marketing professional with a deep understanding of the travel industry to lead and execute our marketing strategies.

Key Responsibilities:

• Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies to promote our travel services, increase brand awareness, and drive customer acquisition.
• Content Creation: Produce engaging and compelling content for various digital channels, including social media, blogs, and email marketing, to capture the attention of our target audience.
• Social Media Management: Manage and grow our social media presence, engaging with followers, and staying updated with industry trends to ensure we remain at the forefront of travel discussions.
• Paid Advertising: Plan and manage online advertising campaigns (e.g., Google Ads, Facebook Ads) to boost our online visibility and conversions.
• SEO and Website Optimization: Improve our website's visibility on search engines through SEO techniques, and optimize user experience to enhance conversion rates.
• Email Marketing: Create and execute email marketing campaigns to nurture customer relationships, drive repeat bookings, and provide value-added content.
• Analytics and Reporting: Regularly monitor and analyze marketing metrics, utilizing data to make data-driven decisions and adjust strategies for optimal performance.
• Collaboration: Collaborate with cross-functional teams including product development, customer service, and sales to ensure marketing efforts align with overall business goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• Proven experience in marketing, preferably in the travel industry.
• Strong knowledge of digital marketing strategies, including SEO, content marketing, and social media.
• Proficiency in marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.
• Excellent communication and writing skills.
• Creative and analytical mindset.
• Self-motivated and adaptable to a fast-paced startup environment.
• Passion for travel and a deep understanding of the travel industry trends.

Join us in our mission to redefine travel and create unforgettable experiences for our customers. If you're a passionate and creative marketer with a love for exploration, we'd love to hear from you.