Assistant Marketing Manager

The Estée Lauder Companies; Hong Kong; On-site; HKD 600,000 - 1,000,000; Full time

Job summary

The Estée Lauder Companies in Hong Kong seeks a marketing professional to support the development of Global Marketing objectives and a 360 go-to-market strategy, ensuring initiatives fit brand direction, consumer insights, and market trends across regions and channels.

You will collaborate with cross-functional teams—GBSC, GBP, Product Development, Packaging, Design, Global Supply, Education, PR and Creativity—to bring programs to market, manage forecasting, pricing analysis, SKU strategy and

Qualifications

• College degree required.
• 3 years relevant work experience.
• Global marketing experience preferred.
• Knowledge of global market, consumer trends.
• Independent, self-starter and well organized.
• Strong project management and leadership.
• Strong analytical and communication skills.
• Team player with cross-functional collaboration.
• Proficient in Word, PowerPoint, and Excel.

Responsibilities

• Support development of Global Marketing objectives and 360 go-to-market strategies.
• Identify new product concepts based on trends and gaps.
• Collaborate with cross-functional partners to bring programs to market.
• Drive go-to-market strategies with marketing, education, PR and other teams.
• Lead sustainability strategy for category.
• Collaborate with Global Business Planning for forecast estimates.
• Manage COG and pricing analysis and SKU management.
• Prepare category reviews and competitive analysis.
• Monitor marketing activity and competitive launches.
• Lead project briefings to Editorial and ensure timely copy.

Skills

Global marketing

Project management

Analytical skills

Communication

Cross-functional

Organization

Education

College degree

Tools

Word

PowerPoint

Excel

Job description

Description

• Support in development of Global Marketing in development of Global Marketing objectives, strategies and 3


• year innovation pipeline, considering strategic fit with brand.


• Identify new products concepts based on new technologies, market trends, competitive activity product gaps and category/franchising opportunities leveraging a category management skill set.


• Work hand in hand with cross functional partner groups to bring new programs to market, including but not limited to Global Business Supply Chain (GBSC), Global Business Planning (GBP), Product Development, Packaging, Design, Global Supply (GSR), Creative, Education, Consumer Marketing, PR.


• Drive development of 360 go to market strategy, leveraging expertise of Consumer Marketing, Education, Communications and PR teams to build awareness and engagement for innovation and commercial innovation (hero support), ensuring excellence in execution.


• Lead development of sustainability strategy for category; ensure adherence to Corporate sustainability goals.


• Collaborate with Global Business Planning to develop and finalize marketing forecast estimates.


• Responsible for COG analysis, global pricing analysis and SKU management of category.


• Lead development of forecast offerings/bulletins detailing new program introduction and execution ensuring accuracy and timeliness of all GMW postings.


• Ensure all timetables and cost objectives are met, including new products, seasonal programs and support collateral.


• Work closely with Creative to ensure flawless execution of saleable, collateral, merchandising.


• Spearhead project briefing to Editorial and ensure timely issuance of copy.


• Responsible for driving all aspects of PPD meetings: agenda issuance, meeting summary and follow ups between meetings.


• Monitor activity of marketing competitive set including launches and 360 support.


• Lead preparation of category reviews and competitive analysis.

Qualifications

• College degree


• 3 years relevant work experience


• Previous global and or applied marketing experience preferred


• Knowledge of and enthusiasm for global market, consumer, and industry trends


• Independent, self-starter, well organized, detail oriented with exceptional organizational and follow up skills


• Position requires strong project management skills and leadership skills


• Strong analytical, written/oral communications, presentation and problem solving skills, ability to personally organize and set priorities


• Team player with the ability to build, foster and nurture relationships with members of cross functional teams


• Thorough knowledge of PC (Word, PowerPoint, Excel)