Strategic Marketing Lead – Multi-Brand Growth & CRM

Rich Aim International Limited; Hong Kong; On-site; HKD 420,000 - 780,000; Full time

Job summary

Rich Aim International Limited is seeking a strategic Marketing Manager to lead marketing plans across a portfolio of healthy western food brands in Hong Kong. You will align brand identities, set long-term goals, and drive both foot traffic and delivery revenue through omnichannel campaigns.

The ideal candidate has at least five years in marketing, strong CRM and digital marketing experience, and fluency in English and Chinese.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business or related discipline.
• Minimum 5 years of marketing experience, preferably in Catering or F&B industry, with a proven track record of managing multiple brands or a product portfolio.
• Strong experience in CRM marketing, digital marketing, social media platforms and UX/UI principles.
• Strong multi-tasking and time-management skills, with strong analytical, organizational, and communication abilities.
• Good command of spoken and written English and Chinese (Cantonese/Mandarin).
• Practical experience in the Chinese consumer market is welcome, including familiarity with cross-border marketing trends, mainland digital platforms or targeting mainland travelers and expatriates in Hong Kong

Responsibilities

• Develop and execute short/long‑term marketing objectives, KPIs, positioning and online/offline campaign strategies for health western food concepts
• Maintain clear brand guidelines and market positioning to prevent cannibalization and ensure concepts complement rather than compete with one another
• Develop, execute, and oversee annual marketing calendars tailored to each brand, covering seasonal menu launches, wellness trends, and holiday campaigns
• Identify cross‑promotion opportunities and shared audience insights, and manage a unified multi‑brand loyalty/CRM programme
• Oversee omnichannel marketing campaigns across websites, SEO/SEM, social media, display and CRM channels to drive high‑intent traffic to restaurants, corporate catering channels and optimize acquisition/retention across delivery platforms
• Manage and allocate marketing A&P budget across different brands based on seasonal trends and store location, and prepare performance analysis reports with actionable recommendations for business growth
• Manage external PR and influencer agencies to execute multi‑brand campaigns simultaneously

Skills

CRM marketing

Digital marketing

Social media

UX/UI principles

Time management

Education

Bachelor's degree in Marketing/Digital Marketing/Business

Job description

Rich Aim International Limited is seeking a strategic Marketing Manager to lead marketing plans across a portfolio of healthy western food brands in Hong Kong. You will align brand identities, set long-term goals, and drive both foot traffic and delivery revenue through omnichannel campaigns.

The ideal candidate has at least five years in marketing, strong CRM and digital marketing experience, and fluency in English and Chinese.