Marketing Executive (Contract- based)

Great China Entertainment Group Limited; Hong Kong; On-site; HKD 279,000 - 446,000; Full time

Job summary

Great Entertainment Group in Hong Kong is seeking a Marketing Executive for a hands-on contract role supporting AIA Carnival across digital, social, website and on-site channels. Ideal for fresh graduates or marketers with up to 2 years' experience; you will plan and execute campaigns, write copy, coordinate content for Instagram, Facebook and other platforms, and track performance.

The role is based in Central, Hong Kong, during Nov 2026–Feb 2027, with a five‑day work week and on-site work

Qualifications

• Fresh graduates or candidates with up to 2 years in marketing or related fields.
• Strong interest in brand marketing, social media and events.
• Good writing skills in English; knowledge of Traditional Chinese is a plus.

Responsibilities

• Support planning and execution of marketing campaigns across digital, social, website and on‑site channels.
• Write engaging copy for social posts, website pages, EDMs, event listings and partner communications.
• Coordinate content for Instagram, Facebook, RedNote and other platforms with the social and creative teams.
• Help manage the marketing calendar and ensure key messages are delivered on time across touchpoints.
• Track digital performance and prepare simple reports using basic analytics.
• Support day‑to‑day marketing administration, partner requests, production coordination and on‑site needs during the Carnival period.

Skills

Copywriting

Social media

Content creation

Education

Fresh graduates

Tools

Canva

CapCap

Website CMS

Google Analytics

Job description

Love marketing, live events, social content and all things digital? Join Great Entertainment Group as a Marketing Executive and help bring AIA Carnival, one of Hong Kong’s most iconic winter events, to life across digital, social, website and on-site channels.

This hands‑on contract role is ideal for a fresh graduate or early‑career marketer who wants to build practical campaign experience in a fast‑moving event environment.

Great Entertainment Group

Great Entertainment Group (GEG) is a Hong Kong-based live entertainment company behind AIA Carnival, the Hong Kong Observation Wheel, AIA Vitality Park and other major family entertainment experiences.

Location: AIA Carnival, Central, Hong Kong

Employment Type: Contract

Period: 1 November 2026 to 28 February 2027

What You’ll Do

Support the planning and execution of marketing campaigns across digital, social, website and on‑site channels.

Write and adapt clear, engaging copy for social posts, website pages, EDMs, event listings, promotional materials and partner communications.

Coordinate content for Instagram, Facebook, RedNote and other relevant platforms, working closely with the social and creative teams.

Help manage the marketing calendar and ensure key campaign messages are delivered on time across different touchpoints.

Track digital performance and prepare simple reports using basic analytics, including website traffic, social engagement, campaign results and audience behaviour.

Support day‑to‑day marketing administration, partner requests, production coordination and on‑site campaign needs during the Carnival period.

Who We’re Looking For

Fresh graduates or candidates with up to 2 years of experience in marketing, digital marketing, communications, events, content creation or a related field are encouraged to apply.

Strong interest in brand marketing, social media, digital content, events and audience engagement.

Good writing skills, with the ability to create clear and engaging copy in English and Traditional Chinese.

Organised, detail‑minded and responsive, with the ability to manage multiple tasks in a fast‑paced event environment.

Nice to have: experience with Canva, CapCut, website content management systems or Google Analytics.

What You’ll Gain

Hands‑on experience supporting a major Hong Kong event across campaign execution, social media, website content, copywriting and digital analytics.

Portfolio‑building live campaign work in a fun, and collaborative marketing environment.

Attractive compensation package for the right candidate.

Five‑day work week, with weekend and public holiday work required when needed.

Nine working hours per day, including a one‑hour meal break.

Why Join Us?

If you are creative, curious, organised and ready to learn by doing, we would love to hear from you.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Contract Executive?
• What is your highest level of education?
• Which of the following languages are you fluent in?