Marketing Executive (Digital, Regional)

Morgan McKinley; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Job summary

Morgan McKinley is seeking a Marketing Executive (Regional) focusing on digital content and social media to support regional marketing priorities in Hong Kong. The role involves collaborating with internal stakeholders to plan, produce, and distribute content that strengthens brand visibility and engages targeted audiences.

You will manage social channels, coordinate content for campaigns, monitor performance metrics, and ensure brand consistency across regions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related discipline.
• 1-3 years of marketing experience with exposure to digital marketing, social media, and content creation.
• Strong writing skills in Chinese & English with ability to translate technical info into clear narratives.
• Hands-on experience with social media management (Line and Youtube) and content scheduling tools.
• Basic understanding of digital marketing KPIs and willingness to learn analytics and reporting.
• Strong stakeholder management and coordination skills, with attention to detail and deadlines.

Responsibilities

• Social media & content execution: develop and publish social media content, captions, visuals, and scheduling.
• Content creation & coordination: create or coordinate content for digital campaigns aligned with brand guidelines.
• Campaign support: assist with digital campaign planning and execution, coordinating timelines, assets, and approvals.
• Regional collaboration: work with regional teams to translate insights into engaging content.
• Content performance tracking: monitor engagement, reach, follower growth, CTR, and report findings.
• Brand consistency: ensure published content is accurate and aligns with brand standards.
• Administrative support: maintain marketing content calendars and asset libraries.

Skills

Social media management

Content creation

Bilingual (Chinese & English)

Strong writing skills

Stakeholder management

Project coordination

Education

Bachelor's degree in Marketing/Communications/Business

Tools

LINE

YouTube

Content scheduling tools

Job description

Marketing Executive (Regional) - Digital (Content & Social Media)

A global leader in advanced manufacturing and industrial technologies, supporting customers across diverse engineering and industrial sectors is looking for a marketing executive

Role Overview

The Marketing Executive will support regional digital marketing activities with a strong focus on social media and content. Working closely with internal marketing and business stakeholders, you will help plan, produce, and distribute relevant content to strengthen brand visibility, engage targeted audiences, and support regional marketing priorities.

Key Responsibilities

• Social media & content execution: Support the development and publishing of social media content (e.g., LinkedIn and other relevant channels), including captions, visuals, and scheduling.
• Content creation & coordination: Create or coordinate content for digital campaigns, ensuring alignment with brand guidelines, messaging, and target audiences.
• Campaign support: Assist with digital campaign planning and execution, including coordinating timelines, assets, and approvals across stakeholders.
• Regional collaboration: Work with regional teams and subject-matter experts to gather insights, customer stories, product/application updates, and translate them into engaging content.
• Content performance tracking: Monitor and report on performance metrics (engagement, reach, follower growth, click-through, etc.), and recommend improvements.
• Brand consistency: Ensure all published content is accurate, compliant, and consistent with brand and corporate communications standards.
• Administrative support: Maintain marketing content calendars, asset libraries, and documentation to support smooth workflow.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• 1-3 years of marketing experience, with exposure to digital marketing, social media, and content creation.
• Strong writing skills in Chinese & English, with the ability to translate technical/industry information into clear, audience-friendly narratives.
• Hands-on experience with social media management (Line and Youtube) and content scheduling tools (e.g., native platform tools or social management platforms).
• Basic understanding of digital marketing performance measurement (KPIs) and willingness to learn analytics and reporting.
• Strong stakeholder management and coordination skills, with attention to detail and deadlines.

• Experience supporting B2B marketing or industrial/engineering technology sectors.
• Experience in managing external media and design vendors