Digital Marketing Manager

Smartdeer Services Centre; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Smartdeer Services Centre is seeking a Marketing Lead with proven B2B marketing expertise to drive growth and cross-border expansion for Chinese enterprises going global. You will own the digital marketing framework, generate quality leads, and build a strong brand presence in HR services across international markets.

The role requires leading multi-channel campaigns, creating a scalable marketing system from lead generation to sales alignment, and collaborating closely with sales to optimize

Qualifications

• Bachelor's degree or above.
• 8+ years of experience in marketing or business growth.
• Proven B2B marketing experience; background in professional services, HR services, or enterprise services is a strong plus.
• Experience in cross-border business or overseas market expansion marketing.
• Experience in building a marketing system from scratch, including lead generation, content marketing, and sales alignment.
• Deep understanding of the Chinese mainland business environment and the needs of going-global enterprises; ability to independently produce high-quality B2B content.
• Proven experience in multi-channel marketing and brand building, familiar with social media, content marketing, and event marketing.
• Strong cross-functional collaboration skills, able to work effectively with sales and business development teams.
• Native Mandarin proficiency (written and spoken); basic business English reading, writing, and communication skills.
• Frequent business travel to Mainland China is required.

Responsibilities

• Develop and execute a B2B digital marketing strategy centered on lead generation, precisely targeting decision-makers at Chinese enterprises expanding overseas.
• Build and continuously optimize the full marketing funnel from brand awareness to customer conversion.
• Work closely with the sales team to ensure efficient lead handover and conversion.
• Set and achieve key performance metrics including lead growth and conversion rates.
• Lead brand strategy to establish a professional brand image in the HR services field for global expansion.
• Oversee the development of a content ecosystem, including high-value assets such as industry white papers, case studies, and executive insights.
• Establish a content distribution matrix across WeChat Official Account, LinkedIn, and industry media.
• Build networks with industry KOLs, associations, and media partners to enhance brand credibility.
• Plan and execute targeted advertising strategies to efficiently reach target enterprise clients.
• Operate private-domain traffic systems (e.g., WeChat enterprise groups, communities) to nurture leads and unlock long-term client value.

Skills

B2B marketing

Lead generation

Content marketing

Brand strategy

Multi-channel

Sales alignment

Cross-functional

WeChat marketing

LinkedIn marketing

KOL networking

Education

Bachelor degree or higher

Tools

WeChat Official Account

LinkedIn

Job description

We are looking for a marketing lead with proven experience in B2B marketing, business growth, and cross-border expansion. You will be responsible for building our digital marketing framework, driving lead generation, and establishing our brand influence in the HR services sector for Chinese companies going global.

Key responsibilities

Develop and execute a B2B digital marketing strategy centered on lead generation, precisely targeting decision-makers at Chinese enterprises expanding overseas.

Build and continuously optimize the full marketing funnel from brand awareness to customer conversion.

Work closely with the sales team to ensure efficient lead handover and conversion.

Set and achieve key performance metrics including lead growth and conversion rates.

Lead brand strategy to establish a professional brand image in the HR services field for global expansion.

Oversee the development of a content ecosystem, including high-value assets such as industry white papers, case studies, and executive insights.

Establish a content distribution matrix across WeChat Official Account, LinkedIn, and industry media.

Build networks with industry KOLs, associations, and media partners to enhance brand credibility.

Plan and execute targeted advertising strategies to efficiently reach target enterprise clients.

Operate private-domain traffic systems (e.g., WeChat enterprise groups, communities) to nurture leads and unlock long-term client value.

About you

Bachelor's degree or above.

8+ years of experience in marketing or business growth.

Proven B2B marketing experience; background in professional services, HR services, or enterprise services is a strong plus.

Experience in cross-border business or overseas market expansion marketing.

Experience in building a marketing system from scratch, including lead generation, content marketing, and sales alignment.

Deep understanding of the Chinese mainland business environment and the needs of going-global enterprises; ability to independently produce high-quality B2B content.

Proven experience in multi-channel marketing and brand building, familiar with social media, content marketing, and event marketing.

Strong cross-functional collaboration skills, able to work effectively with sales and business development teams.

Native Mandarin proficiency (written and spoken); basic business English reading, writing, and communication skills.

Frequent business travel to Mainland China is required.