Brand Strategy & Activation Leader

The Dairy Farm Company, Limited 牛奶有限公司

Hong Kong

On-site

HKD 420,000 - 660,000

Full time

3 days ago

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Job summary

The Dairy Farm Company, Limited is seeking a Brand Marketing Manager in Hong Kong to lead brand strategy, positioning, and activation across in-store, online, and omni-channel touchpoints. You will drive campaigns that strengthen the brand and support business objectives while collaborating with cross-functional teams.

The ideal candidate has 8+ years of experience in brand marketing/brand equity, preferably in FMCG or retail, and is fluent in English and Chinese.

Qualifications

Bachelor degree in Marketing/Business Administration or related disciplines.
8+ years of marketing experience in brand marketing and brand equity.
Experience in FMCG or retail is an advantage.
Strong in stakeholder management and excellent communication/interpersonal skills.
Creative, adaptable with high learning agility.
Well-organized and able to thrive in a fast-paced environment.
Proficient in written and spoken English and Chinese.

Responsibilities

Develop and implement brand strategies to strengthen brand equity and support business objectives.
Contribute to brand positioning and identify growth opportunities across market segments.
Interpret market research and customer insights to support brand initiatives.
Develop creative communication ideas for impactful brand campaigns.
Lead brand activation initiatives integrating brand, trade, merchandising, services, and omnichannel marketing.
Create and execute integrated campaigns that build awareness, engagement, and brand experience across channels.